Printwear

April '17

For the Business of Apparel Decorating

Issue link: http://read.uberflip.com/i/801813

Contents of this Issue

Navigation

Page 49 of 136

2 0 1 7 A P R I L P R I N T W E A R || 43 "The skin is the largest organ of the body, and by using organic cotton, we avoid harmful chemicals being exposed to skin," says Brunner. In addition to the aforementioned 2017 styles and organic trends, Brumer states that Pantone colors will continue to work their way into children's wear palettes. Additionally, destruction-washed fleece has proved strong in initial market testing. For retailers, trend and season forecasting is very im- portant, Mai advises. "Most ven- dors always release new arrivals months ahead, and we highly recommend buyers to look three to six months in advance to get design ideas implemented and ready to sell when the next season hits." She says to avoid waiting until a season starts to buy since by that time hot-selling styles and colors can run out of stock and waiting for inventories to be replenished can take some time. When discussing the current children's wear market with industry experts, a few highlights resonate throughout. Kids want to be comfortable, and supersoft, well-made basics can help achieve that goal. Parents want their family clothing purchases to be cohesive, but not exactly doppelgänger status. And, it's not really kid-friendly if it lacks in design freedom. Fashion details can morph throughout seasons, but when you peel back to the pre-decorated blanks, buyers want their littles to feel good. Not to mention, kids can wear literally every color under the sun and look cute; a novelty that, for many of us, wears away when we dis- cover fluorescent lighting. But, as Mai says, "The vision of chil- dren's wear is always colorful, playful, in- nocent, and fun. Just how we naturally imagine children should be." RS3330 6130 Approved by Kids. PERFECT FOR GAME DAY! Rabbit Skins Baseball Tees Infant, Toddler and Youth 4.5 oz, super so to the skin CPSIA Compliant – tracking label in side seam LAT Adult and Ladies' styles also available SHOP NOW ! www.heritagesportswear.com 4430

Articles in this issue

Links on this page

view archives of Printwear - April '17