Printwear

April '17

For the Business of Apparel Decorating

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2 0 1 7 A P R I L P R I N T W E A R || 57 E co-alternative apparel is making strong waves in the fashion in- dustry. Manufactured with con- scious fabrics, such as organic cotton, recycled materials, and botanical fibers, eco-alternative apparel is the go-to for responsible shoppers and customers who are starting to dig deeper than face value when it comes to their clothing. To better understand the eco-alternative market, Printwear tapped three industry professionals to give us insight to the bene- fits of eco-alternative apparel, where it is heading, and how it is changing the world of apparel. FEATURES OF ECO-ALTERNATIVE APPAREL Eco-alternative apparel boasts certain ele- ments that make it stand out in an indus- try inundated with fast fashion. Kriya Ste- vens, econscious, explains that eco-apparel uses fibers that have a reduced negative environmental impact compared to their non-eco counterpart. For example, organ- ic cotton vs. conventional cotton. She adds that eco-apparel offers other measurable benefits, such as facilitating resource rec- lamation through recycled polyester. Elyse Bonner, Simplex Apparel, states eco-friendly products feature organic fibers, Many eco-alternative products use organic and recycled materi- als, low-impact and non-toxic dyes, and processes that use less water and energy. (Image courtesy Alternative Apparel)

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