Printwear

April '17

For the Business of Apparel Decorating

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62 || P R I N T W E A R A P R I L 2 0 1 7 T he use of sustainable business practices has become a concept of the moment in the business world. Business magazines and websites write articles about it. Whole companies are formed to consult with busi- nesses that want to initiate these practices. Government organizations advise that all businesses should be sustainable. Compa- nies that have implemented successful sus- tainable practices include huge, well-known corporations. Still, for those running a small decorat- ing business where the environmental im- pact may be negligible, sustainable business practices may seem like a lot of work for not a lot of return. However, nothing could be further from the truth. Becoming a sustainable business has benefits for the environment, the community, and the company's bottom line, re- gardless of the size of the business. DEFINING SUSTAINABILITY Before discussing how a smaller business can become more sus- tainable and what the benefits of that might be, a definition of sus- tainable business practices seems in order. Sustainable business practices are envi- ronmentally-friendly initiatives a company puts in place to become a more sustain- able organization. Their goal is to reduce the company's environmental footprint through policies that cut down on waste, address environmental protection, and eliminate practices harmful to the environ- ment. Sustainable business practices can Sustainable P ractices Kristine Shreve is the director of marketing for EnMart and parent company Ensign Emblem. She devel- oped and writes the EnMart Embroi- deryTalk Blog at blog.myenmart.com and the SubliStuff blog at www.sub- listuff.com. She additionally main- tains the EnMart Twitter feed (www.twitter.com/enmartian) and Facebook page (www.facebook.com/enmartpage). Reach her by email at kristine.shreve@myenmart.com. B Y K R I S T I N E S H R E V E

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