April '17

For the Business of Apparel Decorating

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Page 8 of 136

COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL Executive Editor CARLY HOLLMAN-LONG Digital Content Editor MICHAEL CLARK Art Director ERIK WOGEN Graphic Designer DAYNE PILLOW Associate Publisher CHRISTINA MONTGOMERY Advertising Account Executive DESIREE DELFRARI Advertising Account Executive DIANE GILBERT Sales Support JENNIFER ALGER Sales Development RAQUEL SPENCER Vice President / Events SUE HUEG, CEM, CMP Senior Trade Show Sales Manager KATIE STOCKER Education Manager KIM ZONCA NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Vice President / Audience LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine 6 || P R I N T W E A R A P R I L 2 0 1 7 I 'm, admittedly, not very "of the earth." I prefer the city over the mountains, I'm a terrible gardner who hates getting dirty, and camping, in my opin- ion, should be done in very small doses, preferably close enough to town to shower. However, I still respect the resources at hand and try my best to do my small part in going green. I'm green-ish, you could say. For example, my husband and I recycle what we can. I always turn off the lights in the rooms I'm not in, and we converted our house to LED bulbs. I've shortened my showers (most days). We donate clothes, books, and oth- er household items instead of throwing them away. We eat mostly organic and local when possible. I know these may all seem like trivial things, and a lot of people do this and so much more. But, imagine the impact if every person and business adopted these small changes as well? As minute as these acts may be, they add up over the weeks, months, and year. And with a large group of people acting in a more consciencious manner, that im- pact in any one area can be huge. Take this figure for instance: the Department of Energy reports that widespread use of LED lighting is the biggest source of poten- tial energy savings in the US. What an easy switch to make, especially considering lightbulbs burn out. Just one or two changes in practices can help the greater good. And, fortunately, there are many ways to help give back to your community and the globe at large. All it takes is a little research and deication to get you started. For instance, conven- tional apparel can have some harsh impacts on the environment; you can offer more sustainable or recycled options to help offset some of the adverse effects (page 56). Or, you can utilize your town's recycling programs to reduce box waste and other non-toxic materials that are inherent in our industry (page 62). Any combination of programs and practices can have an impact. Even if you're not one to be "green," I think we can all agree that the extra step to be green-ish is a manageable and important one to take. Green-ish Carly Hollman-Long • Flow ratio measures the ebb and flow of goods and cash in and out of a busi - ness. (PAGE 14) • Once inkjet printers hit the market, laser transfer use declined in the average garment decorator's shop. However, with new improvements in both transfer paper technology and the release of laser printers with white toner capabilities, laser transfers are making a comeback. (PAGE 80) Quick Lessons from this issue:

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