April '17

For the Business of Apparel Decorating

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12 THE SUBLIMATION REPORT • Spring 2017 • format heat press, there are a whole host of items you can offer," explains Bernat. "If you invest in some jigs to hold small goods, you can gang up items and drasti- cally improve your throughput." He adds that slightly larger promotional items like tote bags can typically be run eight at a time, making the process an ideal service for a shop looking to ramp up promotional product offerings. A WORD OF CAUTION While this sublimation format can bring a company a whole new stream of revenue, Young cautions that the transition is not a catch-all solution. "This process does have a bit of a learning curve," she elaborates. "We typically offer samples to let businesses try and press on their own before investing in all of the equipment." Spatial and electrical requirements are also crucial to ensuring a shop can Spatial and electrical requirements are crucial to ensuring a shop can offer this service. IMAGE COURTESY DENNIS HALLEY This decorating format can bring in a whole new revenue stream for a shop if the proper considerations are taken. IMAGE COURTESY SARAH YOUNG IMAGE COURTESY CHRIS BERNAT One benefit of all-over sublimation is the capacity to offer a larger run of smaller promotional goods like socks.

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