April '17

For the Business of Apparel Decorating

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Page 89 of 136 • Spring 2017 • THE SUBLIMATION REPORT 19 the job, as well as the time to package and handle the job before delivery. Scrap and Other: $.20. This is a tricky area, but it must be included in some form or you are at risk of possibly losing money on every job down the road. With subli- mation, the permanency of the ink is its draw, but for the producer, it is also a chal- lenge. If an error occurs in production, there is no fixing it; you must make a new one. Even the most efficient production facilities should consider about a 5 percent defect rate. This cost should also factor in inventory that you cannot sell. Lastly, remember the cost of trial and error that comes along with perfecting your produc- tion of a new product. Outbound Shipping: $2.75. I recom- mend adding this cost in and using it as a profit center when dealing with bulk purchases or the need to give free freight When pricing your sublimated products, you may discover that people are willing to pay more for a personalized product delivered right to their door.

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