Printwear

April '17

For the Business of Apparel Decorating

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28 THE SUBLIMATION REPORT • Spring 2017 a-e-mag.com • printwearmag.com I nnovations in printers, ink, substrates and technology continue to dominate the sublimation industry, which has constantly grown through the last several years. To help you keep up with the current state of the industry, A&E and Printwear put together a survey that targets business practices, customer categories, equipment purchasing habits, and trends that are specific to sublimation. With these results, it is our hope that you can better build your sublimation business and increase profits. SURVEY METHODOLOGY This survey was conducted in January 2017 via electronic mail through SurveyMonkey.com and complied with all CAN SPAM act laws and the NBM privacy policy (http://www.nbm.com/privacy- statement). Respondents were selected from the A&E and Print- wear subscriber databases, and all survey recipients were provided the same version of the survey. These businesses are primarily involved in apparel decoration, awards, trophies, customization and personalization. For the purposes of this survey, the business of sublimation is defined as those shops and individuals that design, print, press and sell products customized by the sublimation process. A total of 410 responses were received and no less than 259 responses were received on any one question. Some survey totals equal more than 100 percent because readers check all categories that apply. All statistics and statements found in this report are based upon survey findings. Published: April 2017. 26% of respondents focus on sublimation as a primary business. EQUIPMENT AND INK 67% of those surveyed report using only one printer for sublimation. 37% of respondents report using only one heat press for sublimation. 68% of survey respondents own a separate mug press. 40% of those surveyed own a separate cap/hat press. Annual Ink Purchase 1-2 Times per Year ................ 49% 3-5 Times per Year ................ 29% 6-10 Times per Year ................ 7% 11-15 Times per Year ............... 3% More Than 15 Times per Year .... 3% BUSINESS COMPOSITION Other Primary Decoration/Customization Techniques Transfers/Heat-Applied Graphics .............. 68% Embroidery ............................................... 44% Screen Printing .......................................... 39% Laser Engraving ......................................... 35% Rotary Engraving ....................................... 28% 79% of survey respondents report that their sublimation business is primarily small format. Wide-format printing is generally defined as being done on 42- or 44-inch printers and larger, although that can vary by case and market served. Reported Current and Expected Future of Sublimation Business Increase in Previous 12 months ................. 58% Stayed the Same in Previous 12 Months ........ 38% Expected Increase Next 12 Months ........... 78% Expected Stay the Same Next 12 Months .... 20% Sublimation Survey Findings Sublimation by Numbers

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