April '17

For the Business of Apparel Decorating

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Page 99 of 136 • Spring 2017 • THE SUBLIMATION REPORT 29 Top Five Sublimated Products Sold MOST Mugs: 26% Apparel: 23% Awards & Plaques: 23% Name Badges: 6% Photo Panels: 5% These numbers reflect the top sublimated product sold in survey respondents' shops. Top Three Influencers for Purchasing Decisions on Substrates Price: 77% Customer Service: 70% In-Stock Availability: 69% 68% of survey respondents report selling sublimated products to end users only. 28% sell to both the end user and the reseller. Top Three Markets Where Sublimated Products are Sold Corporations and Businesses: 64% Athletic Associations or Clubs: 59% Education Institutions: 46% Pricing Methods for Sublimated Products Multiple of Actual Cost: 62% Perceived Value: 37% Competitor Research: 35% Supplier Suggestion: 16% Double the Actual Cost: 10% 22% of survey respondents that sell sublimated apparel attribute the majority of their sublimated product revenues to apparel. Creating versus Selling Sublimated Products 61% began creating product within 30 days. 61% began selling product within 30 days. Top Five Additional Resources for Learning Sublimation Online Tutorials and Resources: 77% Sublimation Product/Equipment Supplier: 55% Industry Publications: 53% Training Videos: 52% Trade Shows: 50% PRODUCTS AND MARKETS Top 10 Sublimated Products Sold These numbers reflect the top sublimated products sold in survey respondents' shops. Mugs: 72% Apparel: 59% Awards & Plaques: 57% Mousepads: 54% Name Badges: 50% Bag Tags: 48% Holiday Accessories: 46% Tiles: 42% Desktop Accessories: 41% Home Accessories: 41% SR

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