SCORE Journal

Raceline Wheels Becomes The Official Wheel Of The SCORE World Desert Championship Series SCORE International has announced that it has reached an agreement with RACELINE Wheels to become the new “Official Wheel” for the SCORE World Desert Championship. "We welcome RACELINE Wheels as the "Official Wheel" of the 2017 SCORE World Desert Championship and SCORE International,” said SCORE CEO/President Roger Norman. “RACELINE will be a strong addition to our SCORE Sponsor family with their motorsports heritage and passion, as we celebrate the SCORE Baja 1000 50th Anniversary race this year.” With corporate headquarters in Garden Grove, Calif., RACELINE Wheels is a brand of parent company Allied Wheel Components, Inc., manufacturing high quality, purpose built performance wheels for nearly two decades. Aside from being one of the very first aftermarket truck wheel companies to make and sell beadlock racing wheels, RACELINE also has a legacy in the industry as a company that has demonstrated that off-road motorsports is a passion and a lifestyle. "RACELINE Wheels is extremely excited to be the "Official Wheel" partner of the 2017 SCORE World Desert Championship and this year's historic SCORE Baja 1000 50th Anniversary and the legacy it has built with the global off-road motorsports community,” said Bruce Higginson, President at RACELINE Wheels. “This global recognition and reach will provide the RACELINE brand enhancement and product development for racers, the off-road and light truck markets and the global performance lifestyle fan base." “From all my years of working in the publishing industry to the last three with SCORE International, I can attest to the fact of how passionate RACELINE Wheels is as a company and how much they care for the racers and our sport,” said Jim Ryan, SCORE Director of Sales & Marketing. “RACELINE Wheels will be aggressively promoting their involvement with SCORE International as they build their programs with the SCORE race and fan base, providing an additional marketing and promotional element to make the SCORE series attain even greater reach and impact.” With a facility in Mesa, Arizona, as well the corporate headquarters in SoCal, RACELINE Wheels has a proven race history. The company is a regular SCORE Contingency donor in support of racers and has won multiple global championships in many forms of motorsports. According to Higginson, the company prides itself in the philosophy that racing is infused in its bloodline and the experience is diligently applied to designing and building all of its consumer line of wheels. "The SCORE World Desert Championship provides the toughest proving grounds on the planet where our products have proven their strength and durability. Our increased presence for this season and beyond will greatly enhance the RACELINE brand recognition and provide the top R&D environment for our product development to continue to bring the off-road and light truck market the best possible products." The El Rey Network To Air The 2017 Season Of SCORE El Rey Network president and general manager Daniel Tibbets, announced that the El Rey Network will air the U.S. broadcast of the 2017 SCORE World Desert Championship racing season, including the 50th Anniversary of the SCORE Baja 1000. “We have seen with the success of ‘Lucha Underground’ that our viewers have a large appetite for exciting action combined with great story telling,” said Tibbets. “The SCORE Baja 1000 is the world's toughest and most famous point-to-point desert race. It’s like ‘Mad Max: Fury Road’ in race form, so bringing it to El Rey is the perfect way to expand our hi-octane programming.” El Rey Network is a 24-hour, English-language lifestyle network targeting “Strivers,” viewers who hold strong core beliefs about the importance of family, independence, hard work, craftsmanship, and legacy. Founded by maverick filmmaker Robert Rodriguez, and curated by Rodriguez and his artistic collective, the network features action-packed programming, relatable heroes and aspirational stories that embrace today’s America. El Rey Network LLC is jointly owned by Robert Rodriguez and FactoryMade Ventures, with a minority stake held by Univision Networks & Studios, Inc. All of the races in the four-race 2017 SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway, will air for the first time on El Rey Network. The spectacular shows feature not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads – making sure that the most exciting footage and most compelling stories continue as part of each race event broadcast. Capping off the 2017 broadcast season, the SCORE 50th Anniversary Baja 1000 broadcast on El Rey Network will air as a two-hour special.

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