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www.PowersportsBusiness.com NEWS Powersports Business • April 3, 2017 • 3 HOTNEWS CONTINUED FROM COVER related to the 2016 calendar year. The 2017 Power 50 deal- ers will be honored at the fifth annual Power 50 Awards Din- ner, set for Thursday, Sept. 21, in Columbus Ohio, during AIMExpo. More information and the link to the application are avail- able at www.powersportsbusi- ness.com/power-50. TEXTRON COMPLETES ACQUISITION OF ARCTIC CAT Textron Inc. announced that it has completed the acquisition of Arctic Cat Inc. by means of a short-form merger under Minnesota law. Arctic Cat has become an indirect wholly owned subsidiary of Textron. Going forward, Arctic Cat will operate as a subsidiary of Textron Specialized Vehicles Inc. This business, based in Augusta, Georgia, designs and manufactures vehicles and equipment for a range of uses and industries, including E-Z-GO golf cars and per- sonal transportation vehicles, Cushman commercial utility vehicles, Textron Off Road side-by-sides, Dixie Chopper zero-turn mowers, Jacobsen professional turf-care equip- ment, and TUG, Douglas, Premier and Safeaero ground support equipment. The pow- erful Arctic Cat brand brings an exciting lineup of snowmo- biles, side-by-sides and ATVs into the Textron Specialized Vehicles product family. "Arctic Cat is an ideal fit with our growing range of off- road recreational vehicles," said Textron president and CEO Scott Donnelly. "The addition of Arctic Cat to our Textron Specialized Vehicles business instantly gives us a deeper product line for cus- tomers, greater potential for innovation and introduces new sales opportunities for our combined worldwide dealer network." Arctic Cat's operations will remain in Minnesota. The business will gain valuable new capabilities through its integration with Textron Spe- cialized Vehicles and the global resources of Textron Inc. — a $13.8 billion multi-industry business with operations in more than 25 countries. KLEIMAN PROMOTED TO EDITOR OF THUNDER PRESS EPG Media announced that Editor in chief Dave McMahon announced that Liz Keener has been promoted to senior editor of Powersports Business. "We're proud to share this news with the industry today," McMahon said. "Our readers are fortunate to have such a talented storyteller to bring them the pertinent news and information of the day. As we all know, Liz brings an ideal mix of abilities to reach our industry audience in a variety of manners, whether in print, online or in person." Keener has taken significant strides since joining Powersports Business in 2010, helping PSB become the premier trade publication in the industry. In addition to elevating the print edition of the maga- zine, Keener has guided the Powersports Business LinkedIn group to attract more than 5,000 members. The PSB Twitter account, also under Liz's supervision, will hit that mark soon. "And in case you missed it, 2016 also saw PSB snag a Minnesota Magazine & Publishing Association editorial award for Best Multi- media Storytelling for Liz's story, social media and video coverage of an industry event. In today's environment, that's the total package," McMahon said. KEENER PROMOTED TO SENIOR EDITOR AT POWERSPORTS BUSINESS INSIDE The American International Motorcycle Expo (AIMExpo) announced that Amy Hogancamp has joined the Motorcycle Industry Coun- cil (MIC) as marketing manager for the MIC Events team that produces AIMExpo. Her responsibilities will touch nearly every area of the show from sales, marketing, social media, advertising and more. Hogancamp's 13 years of marketing experience in a variety of industries, including event market- ing, made her the perfect candidate for the role. Prior to her coming on board with the MIC Events/AIMExpo team, Hogancamp's most recent experience was working as the mar- keting communications specialist for Allied Business Schools, an online educational portal. In prior roles with Stemtech Health Sciences, The Eleven Agency and Bank of America, she was responsible for event marketing, including social media, communications, website and content development, gaining direct experi- ence in copywriting, press relations, email marketing, project management, marketing strategy and more. "We wanted to find the perfect fit for our tight-knit team, and we found it in Amy," said Cinnamon Kernes, show director. PSB Doughty named to replace McNeal at Yamaha Yamaha Motor U.S. president Terry Okawa recently announced the promotion of Mike Doughty to the position of general manager of Motorcycle Operations for Yamaha's Motorsports Group. Doughty will assume the responsibilities of Dennis McNeal, long time man- ager of the motorcycle group, who recently retired. Doughty has been with Yamaha for 27 years and most recently held the position of regional business man- ager for the South Region. "I am truly excited about this opportu- nity at what I consider a pivotal time for the motorcycle industry," said Doughty. "Yamaha has, without a doubt, the best lineup of products in the industry, and I believe the future looks very bright indeed for our Yamaha dealers!" Shortly after assuming his new role, Doughty announced a restructuring of the motorcycle operations team to better prepare this segment of Yama- ha's business for success into the future. Derek Brooks, who was previously responsible for all motorcycle product planning operations, has been promoted to the new posi- tion of Motorcycle product line manager and will oversee both new model product planning and marketing. Chris Peterman, who held responsibilities for national area marketing pertaining to all Yamaha motorsports products, has joined the Motorcycle Group and will oversee wholesale promotions in the newly created Wholesale Operations manager position. David Schaufler, a long-time Yamaha Motorsports district man- ager in the South Region, also joined the Motorcycle Group as the Off-Road Motorcycle media relations manager. This addition will allow Marcus DeMichele, who previously held responsibilities for all motorcycle media relations activities, to focus on the street seg- ment and several upcoming very important new model introduc- tions as the Street Motorcycle media relations manager. Philip Lash, formerly Yamaha's Off-Road Motorcycle product Planning Manager, has been promoted to senior Motorcycle product planning manager. Lash will focus on all motorcycle products play- ing a key role in assisting both DeMichele and Schaufler in all media relations activities. Martin Vivanco, currently the Motorcycle Retail Programs man- ager, has been promoted and will have his area of responsibilities expanded to assist the motorcycle operations team with an impor- tant focus on key new product launches and their retail success. Marjorie Kleiman has been promoted to the position of edi- tor in chief of Thunder Press. She will assume the edito- rial leadership responsibilities for the East and West editions, website content and social media direction. "Shadow" has been helping to make Thunder Press the most widely read V-twin enthusiasts magazine for the past 16 years. PARTS UNLIMITED HIRES NEW SALES REP Parts Unlimited has hired Craig Crozier as sales represen- tative for the Northwest Region, covering central Utah. Crozier comes to Parts after being an indepen- dent sales rep for 12 years, work- ing with different dealers and companies in Wash- ington and California. He's an avid dirt bike rider. SANDHILLS CYCLE CENTER SOLD Sandhills Cycle Center, Inc. has been sold to two different dealer- ships. Sandhills Cycle Center, Inc. was formed in 1972 by Jimmy Melton, Sherril Lee and Charles Auman Jr. In 1988, Auman left the business, leav- ing Melton as the president and Lee as the secretary. "After 45 years as a Harley- Davidson dealer, it was finally time to retire," Melton com- mented. He and Lee contacted George C. Chaconas from Per- formance Brokerage Services, who facilitated the sale of the Yamaha franchise to Jerry and Keith Covington at Sport Cycles of Rockingham, North Carolina. Simultaneously, Chaconas found a buyer for Sandhills Harley- Davidson, Robbie Cox. The Cox family established the first Cox's Harley-Davidson in Asheboro, North Carolina, in 1961. Since then and for over 50 years, three generations of Cox family members have owned and operated the dealerships. In AIMExpo hires marketing manager MIKE DOUGHTY AMY HOGANCAMP CRAIG CROZIER Powersports Business' Liz Keener, a regular at industry media events, was recently promoted to senior editor of the magazine. See Hot News, Page 7 NEWS 7 ... Bar & Shield winners revealed 9 ... Yamalube sponsors dealer sessions FINANCIAL NEWS 10 ... Western Service Contract expands 10 ... Same Store Sales OPINION 13 ... From the Editor 13 ... Online at PowersportsBusiness.com PSB: FOCUS V-twin 17 ... Harley-Davidson reaches new riders 18 ... Indian grows market share 19 ... CDK Global cruiser sales study 22 ... Top-searched V-twins on KBB.com ATV/UTV 26 ... Hornet Outdoors adds products 28 ... Top-searched UTVs on KBB.com SOLUTIONS 34 ... Steve Jones 35 ... Paula Crosbie MOTORCYCLE 36 ... USMCA hosts first Summit PWC 40 ... Electric stand-up PWC released SNOW 42 ... New sleds from Yamaha, Polaris AFTERMARKET 44 ... Hot Products