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The Sullivans Inc. 2017 Spring Catalog is fresh off the press. Dealers can order some of the bestselling offerings in powersports, including Joe Rocket, HJC, O'Neal, Rapid Transit, Nelson Rigg and more. The new cata- log also features a few reconfigured sections that offer quick access to popular trending items, including the "Official Licensed Products" series from HJC (Marvel, Star Wars) and Joe Rocket (Honda, Gold Wing, U.S. Army). The catalog provides easy access for dealers with some of the best sell- through in powersports. New dealers can contact info@sullivansusa. com to receive a copy of the 400-page catalog. CULLINAN NAMED VP AT ROKFORM Irvine, California-based Rokform LLC, designer and manufacturer of phone cases and accessories, has named Dave Cullinan as its new vice president of Business Development. Before joining Rokform, Cullinan was the national sales manager at Troy Lee Designs for more than three years. GIANT LOOP SPONSORS CHARITY FASHION EVENT Giant Loop sponsored his and hers motorcy- cle inspired fashions in the Rubbish Renewed Eco Fashion Show in late January in Bend, Oregon, where the company is based. Mayra Aguilar Stearns designed play- ful outfits from fabric remnants, damaged saddlebags and panniers, and other reclaimed and salvaged materials. Stand- ing to the right, the model is wearing a design created from used motorcycle inner tubes, sponsored by The Motoshop, a rider-owned independent motorcycle shop in Bend. The show is a fun- draiser for the Rimrock Expe- ditionary Alter- native Learning Middle School. SPECTRO OILS PARTNERS WITH ANALOG MOTORCYCLES Spectro Oils of America is proud to announce that it has partnered with Analog Motorcycles. These two great brands will work side by side on many of the great builds created by Ana- log founder Tony Prust, as well as showcase together at events across the country. "I first met Tony at the Barber Vintage Motorcycle Festival," said Alex Josefson, president of Spectro Oils. "I was immediately drawn to the Analog booth because of the craftsmanship of Tony's builds. He bases his builds on efficiency, quality and performance, which are all pillars of Spectro Oils' philosophy as well. With that I was already sold on wanting to work with him, but learning that he already trusts and uses Spectro Oils in his builds just made working together a no-brainer." Prust said on the partnership, "I have been using Spectro Oils for years and never had an oil related issue using their products. When it comes to vintage bikes, the Spectro brand of products has everything I need to keep these machines running at their optimum. We couldn't be more pleased to have Spectro Oils as the official oil of Analog Motorcycles." BAJA DESIGNS RELEASES ADVENTURE BIKE LIGHTING Baja Designs offers a wide-ranging line of auxiliary LED lighting systems for the growing adventure motorcycle market to assure confi- dent, safe nighttime trail riding adventures. Using its vast knowledge of race-winning off- road lighting, Baja Designs has developed a variety of powerful, compact and lightweight auxiliary lights for adventure motorcycles. The BD LED lighting systems include plug- and-play wiring harnesses and detailed step- by-step instructions to take the guesswork out of each installation. The lineup of model-specific offerings centers on engineered, black anodized air- craft grade billet aluminum mounting brack- ets designed off the stock mounting location for each model platform. For most adventure bike specific applications, brackets are com- bined as a kit with a wide range of lighting products — starting with the Squadron Sport for budget conscious enthusiasts all the way to the premium XL Series for hardcore enthusiasts. Manufacturer model-specific lighting products are available for adventure bikes from BMW, KTM, Suzuki, Triumph and Yamaha. The model coverage includes, but is not limited to BMW G650X, BMW F800, BMW 1200GS, KTM 950, KTM 990, KTM 1190, KTM 1290, Suzuki V-Strom DL650, Suzuki V-Strom DL1000, Triumph Tiger 800XC and Yamaha Super Ténéré. PSB DIGEST www.PowersportsBusiness.com AFTERMARKET Powersports Business • April 3, 2017 • 45 Sullivans Inc. 2017 Spring Catalog launches adventure bikes from BMW, KTM, Suzuki, The Sullivans Inc. Spring Catalog is hot off the press, complete with bestselling offerings from Joe Rocket, HJC, O'Neal, Rapid Tran- sit, Nelson Rigg and more. Participants in a charity fash- ion show used Giant Loop remnants and damaged saddlebags and panniers to design clothing. Baja Designs now offers a line of auxiliary LED lighting systems for adventure bikes.