PowerSports Business

April 3, 2017

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8 • April 3, 2017 • Powersports Business NEWS www.PowersportsBusiness.com Zeigler Motorsports in Michigan has 36 bikes hanging from the ceiling Aaron Zeigler, one of the largest auto dealers in the nation, recently celebrated the highly anticipated opening of the automotive group's first multi-line powersports dealership and entertainment complex. Upon opening its doors on Monday, March 6, Zeigler Motorsports became the world's larg- est action park and motorsports dealership, creating a one-of-a-kind destination for motor- sports enthusiasts, the company said. Now located at 5001 Park Circle Drive in Kalamazoo, Michigan, inside MidLink Busi- ness Park, the 50-acre facility features a 30-ft mountain and waterfall, birch trees, a 300 square-foot video wall, 36 motorcycles sus- pended from the ceiling, and a Tap House Restaurant & Bar. It also includes an indoor service write up area and a 150-person training and development center. "We are changing the way people experi- ence motorsports. This new location is more than just a dealership. It's a destination and an entertainment complex," said Aaron Zeigler, president of Zeigler Motorsports. Dream Traxx, the nation's premier track building company, developed the dealer's three on-site tracks, which span over four miles. These include a 1.3-mile motocross track, a side-by-side track with natural obstacles, and an additional junior track. "At our dealership you will be able to test drive vehicles in their natural environment. Every aspect of the complex was designed to give customers an amazing experience," Zeigler added. In addition to the attractions and enter- tainment features, Zeigler emphasized the one-stop-shop aspect of the complex by des- ignating 85,000 square feet for sales and service — including 24 large indoor service lanes; plus an additional 400,000 square feet for onsite storage. The massive storage facility, developed with motorsports enthusiasts in mind, features an in/out service that allows clients to store their vehicles onsite and use them on the tracks without a trailer. Zeigler Automotive Group plans to hold an official grand opening event for the new dealer- ship in the near future. Zeigler Motorsports is part of the Zeigler Automotive Group, one of the largest automo- tive dealer groups in the country. The multi-line powersports dealership carries a large volume of Honda, Kawasaki, Suzuki, Ski-Doo, Sea-Doo, Can-Am, Arctic Cat, KTM, E-Z-GO, Textron Off Road and Yamaha powersports products and specializes in the complete line of Honda Power Equipment and Yamaha Power Equipment. Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Vehicle brands represented include the major- ity of domestic and imported manufacturers. Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Auto- motive Group was named one of the 101 Best and Brightest Companies to Work For in Illi- nois and Michigan. PSB New dealership on 50 acres includes four miles of test tracks Ziegler Motorsports' massive storage facility features in/out service that allows clients to store their vehicles onsite and use them on the tracks without a trailer. The multi-line powersports dealership carries a large volume of Honda, Kawasaki, Suzuki, Ski-Doo, Sea-Doo, Can-Am, Arctic Cat, KTM, E-Z-GO, Textron Off Road and Yamaha powersports products.

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