PowerSports Business

April 3, 2017

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www.PowersportsBusiness.com NEWS Powersports Business • April 3, 2017 • 9 with colorful patterns and other features that were eventually dropped to make room for black walls and fixtures, with metal and wood accents, designed to disappear into the back- ground, while the merchandise stands out. Now, Bohlman explained, results show they've made the right moves. "When we've done all of these pilot projects we see the dealers gain in retail because it does work very well. You don't notice it when you go shopping at Old Navy or Abercrombie & Fitch, but there's a ton of money spent on how you shop, where you're going to spend your time. And believe it or not, we do the same thing, maybe not to the extent they do, but we take the time studying what we've done, ensuring that we're getting a return, ensuring the dealer's getting a return more importantly," he said. Timothy and Melissa Jackson, owners of River Raisin Powersports in Monroe, Michigan, recently added the BRP Retail Environment to their store, and they were pleased with the pro- cess and the early returns. "As a new, full-line BRP dealer, the Retail Environment program was an outstanding resource for us to create a customer experience that highlights the unit products and PAC in a manner that enhances customer satisfaction," they said. "From the lighting to the layout to the retail displays, our showroom is a 'no excuses' benchmark for how to sell the total BRP package of products and services. As a brand new dealer, it gave us immediate cred- ibility against the established competitors and allowed us to launch months earlier than if we had tried to do it alone. The design services were especially appreciated, since we got it right the first time, and very few adjustments have been necessary for optimum retailing. We credit the Retail Environment as an enabler for achieving Platinum Certified Status only nine months after opening our doors." Mike Skiba of Greater Vancouver Powers- ports in British Columbia has also had success with the BRP Retail Environment at his store. "I was a little hesitant to spend the money on the LED light system that was suggested, but I am sure glad the team talked me into it. The lights make the units, accessories and clothing look amazing. At this point, almost a year into my new building, I have exceeded the retail team's projections with PAC up 25 percent and new unit sales up 37 percent," he reported. While implementation of BRP's Retail Envi- ronment isn't currently mandatory, beginning next year, the OEM will be offering up to 100 bonus points toward silver, gold or platinum certification for dealers who have added new Retail Environment aspects to their show- rooms. The rollout is global, with the goal of BRP having a seamless image anywhere in the world. PSB CLUB BRP CONTINUED FROM PAGE 6 Powersports DEALER Seminars get first sponsor support Powersports Business announced that Yama- lube has signed on as Premier Sponsor of the 2017 Powersports DEALER Seminars @ AIM- Expo, the annual dealer educational sessions held during AIMExpo in Columbus, Ohio. The Powersports DEALER Seminars, the largest and most comprehensive free dealer training sessions offered in the industry, annually attract hundreds of franchised and independent dealers from throughout North America. Yamalube over the past year has set itself apart from other lubricant brands by launching Yamalube Advantage, a 20-year, 5,000-hour, 100,000-mile lubrication lim- ited warranty for use in Yamaha engines. "It's fitting that Yamalube has stepped up early in the game to offer their support of the Powersports DEALER Seminars @ AIMExpo as a Premier Sponsor," said Powersports Busi- ness editor in chief Dave McMahon, who also managers the Powersports DEALER Semi- nars. "Dealers and their customers have been capitalizing on Yamalube's reliability, depend- ability and durability in every segment of the powersports industry for the past 50 years. We appreciate their partnership and look forward to helping them celebrate with their old and new dealers alike during the seminars at AIMExpo." "For the past 50 years, Yamalube has dedi- cated itself to powersports and supporting the dealers in this space by ensuring a top notch product, product training, dealer awareness and technical assistance, much in the same way AIMExpo has supported the dealers," said Jonathan Frank, marketing manager, Customer Support Group, Yamaha Motor Corporation, U.S.A. "We felt it was extremely important to bring enhanced product training and awareness to the dealers who are in atten- dance at AIMExpo. By becoming a Premier Sponsor of the Powersports DEALER Semi- nars @ AIMExpo, this gives us the platform to do that." The 2017 Powersports DEALER Seminars @ AIMExpo will be held September 21-22 at the Greater Columbus Convention Center in Columbus, Ohio. PSB Yamalube named premier sponsor of AIMExpo seminars

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