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18 | Boating Industry | April 2017 www.BoatingIndustry.com MARKET INTELLIGENCE HOT SPOTS Fiberglass outboard sales up 23.28 percent Sales of fi berglass outboard boats between 16 and 30 feet were up 23.28 percent in the 12-month rolling period ending January 2017, according to Statistical Surveys, Inc. At least two regions were up over 100 percent from the previous year. Los Angeles and Wilm- ington, N.C., were up 233.33 percent and 130.76 percent, respectively. Sales in Fort Myers, Fla., were also very strong, up 67.39 percent. SAME-STORE SALES REPORT 8.5% 9.2% 54.1% 15.6% 15.8% PARTS DEPARTMENT 7.3% SALES NEW BOAT INVENTORY 4.4% SERVICE DEPARTMENT NET PROFIT 6.9% OVERALL USED BOAT INVENTORY February same-store sales were up 6.9 percent from the previous year. All categories were up in the 12-month rolling period, though the largest sales increase came in parts, up 15.8 percent. Unit sales were up 7.3 percent and service sales were up 4.4 percent. For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices Benchmark your performance against these fi ve marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. KPIs $536,939 through January 2016 $491,422 through January 2017 $3,823,733 through January 2016 $4,177,193 through January 2017 $-63,585 through January 2016 $-83,257 through January 2017 $398,532 through January 2016 $460,639 through January 2017 74.2% 22.3% 6.8% 19.5% 31.7% -30.9% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% Total personnel Total advertising Total floor plan interest Total semi-fixed Total fixed Total net operating profit SALES VOLUME % OF GROSS MARGIN SEARCH SCORECARD VIEWS OF BOAT LISTINGS BY REGION During 2016, visitors to Boat Trader, boats.com and YachtWorld viewed boat listings a combined total of 665 million times, a 7 percent increase from 2015. This chart shows the number of views by people in nine U.S. re- gions during both 2015 and 2016, with the Southeast re- gion far ahead of others during both years. For more data from Boats Group (formerly Dominion Marine Media): www.boatsgroup.com/about-us/published-data REGION 2015 page views* 2016 page views* YoY Change 1 Southeast 180,856,544 195,880,016 8% 2 Great Lakes 89,358,213 97,443,155 9% 3 Northeast** 81,675,301 84,811,359 4% 4 Mid-Atlantic 75,393,470 82,492,527 9% 5 West 72,170,752 73,872,762 2% 6 Gulf Coast 65,127,345 69,112,910 6% 7 Pacifi c Northwest 24,974,522 24,695,781 -1% 8 Midwest 17,554,409 20,349,984 16% 9 Southwest 15,343,339 16,908,119 10% Total 622,453,895 665,566,613 7% * Boat Trader, YachtWorld, boats.com **includes N.Y. New York, NY 33.02% Tampa-St. Petersburg-Clearwater, FL 39.02% Fort Myers, FL 67.39% Detroit, MI 34.04% Seattle-Tacoma, WA 37.77% Miami-Fort Lauderdale, FL 03.70% Houston, TX 10.00% Daytona Beach, FL -11.11% Orlando, FL 0.00% Jacksonville, FL 37.50% Los Angeles, CA 233.33% Wilmington, NC 130.76% 1 2 3 4 5 Miami-Fort Lauderdale, FL 6 7 8 9 10 11 12 Sales in Northern coastal cities like Seattle-Tacoma, Wash., and New York were also strong, up 37.77 percent and 33.02 percent, respectively. 5 11 4 7 1 12 10 8 9 6 3 2