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April 2017 | Boating Industry | 43 www.BoatingIndustry.com /// Market Trends /// Boating Industry You can feel confident that you are reaching your target audience when you advertise in Boating Industry magazine! MAY ISSUE The May issue highlights the Top Products of the Year — the most innovative products introduced in the boating industry over the last year INTELLIGENCE YOU CAN PROFIT FROM M A Y 2 016 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 ALSO IN THIS ISSUE: Q&A WITH BRUCE VAN WAGONER BUILDING A BETTER BUDGET OUTBOARD MARKET TRENDS SEE pg. 20 pg. 20 FOR ALL 50 TOP PRODUCT WINNERS p01-BI16MAY-Cover.indd 1 4/20/16 4:28 PM JULY ISSUE The July issue includes the Boating Industry 40 Under 40 — 40 young leaders shaping the future of the industry Contact your account manager now to reserve space in these key issues! INTELLIGENCE YOU CAN PROFIT FROM J U L Y 2 016 | w w w . B o a t i n g I n d u s t r y . c o m | $ 1 0 . 0 0 ALSO IN THIS ISSUE: Q&A with BRUNSWICK'S MARK SCHWABERO MARKET TRENDS: FRESHWATER FISHING PRODUCT GUIDE: SOFTWARE The evolution of boat design The evolution of boat design p01-BI16JUL-Cover.indd 1 6/2/16 9:14 AM INTELLIGENCE YOU CAN PROFIT FROM A U G U S T 2 016 | w w w . B o a t i n g I n d u s t r y . c o m | $ 7 9 . 9 5 The defi nitive guide to marine business statistics MORE STATS AND ANALYSIS RETAIL SALES DEALER SURVEY RESULTS AUCTION SALES DATA BROKERAGE SALES … AND MORE p01-BI16MDB-CoverV2.indd 1 2/10/17 2:36 PM Kathy Johnson 763.383.4409 / kathyjohnson@boatingindustry.com Christopher Pelikan 763.383.4408 / cpelikan@boatingindustry.com Contact your account manager now to reserve space in these key issues! The defi nitive guide to marine business statistics MORE STATS AND ANALYSIS MORE STATS AND ANALYSIS RETAIL SALES RETAIL SALES DEALER SURVEY RESULTS DEALER SURVEY RESULTS AUCTION SALES DATA AUCTION SALES DATA BROKERAGE SALES BROKERAGE SALES … AND MORE … AND MORE MARKET DATA BOOK Each year, Boating Industry's editorial team compiles over 30 top sources of statistical information to create a succinct executive summary for the marine industry. Top sources include NMMA's Statistical Abstract, Spader Business Management Business Metrics, Statistical Surveys, Info-Link, and more. Marine industry executives and managers rely on Market Data Book to make informed decisions. like the Sea-Doo Spark and Yamaha's EX Series, still retail for under $7,000. "The used market seems to be shrinking a little bit because the new product is inviting enough to entice buyers to make that jump, while fi - nancing on new product is extremely attractive," said Brian Seti, general manager, sales and marketing for Yamaha Motor Corp. "At the entry-level we have our new EX series, which is designed for the new customer and starts at $6,599. It features our SSC hull and deck, it's stable, it has a nice large gas tank so you can cruise all afternoon without having to refuel, and it has an engine that's powerful enough to pull three passengers or haul someone on a tube." While Sea-Doo made a lot of waves in 2014 when it launched its Spark with a $5,000 retail price tag, marketing and advertising spokesperson Tim McK- ercher says the selling price is only part of its appeal to younger buyers. "Obviously the price of the Spark makes it affordable to price-conscious buyers and younger families that are just starting out and having kids," he said. "But there's a lot more to it than that. The Spark appeals with its Kawasaki is looking to gain market share by bringing back its stand-up PWC.