Cheers

Cheers Mar/Apr 2017

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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www.cheersonline.com 38 • March/April 2017 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS WINE WINE WINE WINE WINE WINE FINE WINES By Kyle Swartz The wine category in 2016 saw its second consecutive year of 2% volume growth. After selling 332.1 million nine-liter cases in the U.S. in 2015, the category is projected to have reached 339.1 million cases last year. This puts 2016 in line with recent growth trends. The category has experienced 1% to 3% annual growth rates since 2011, as wine gains new fans from the youngest legal drinking age (LDA) generations, though it's also fi ghting off emerging threats from craft beer and spirits. Millennials and their curious palates continue to defi ne the market—as do adventurous drinkers in general. Perceptive brands tapped into the consumer spirit of exploration last year by releasing eye-catching bottles that showcased unique vineyards and varietals. Savvy use of social media also propelled contemporary- minded brands towards sales success. In terms of styles, it was a boom year for red blends and sparkling wines. Consumers no longer think of "blended" as a pejorative meaning "of lower quality." Rather, it's a positive term denoting fi nely tuned fl avors. California red blends have benefi tted from this trend, as have many winemakers from South America. Meanwhile, the boom in rosé and prosecco continues. More men are embracing rosé—long perceived to be a "woman's drink" due to the pink hue—which has spawned the term "brosé." Consumers overall are increasingly drinking bubblies year-round, rather than just at holidays and celebrations. Expect to see more of the same in 2017. Digital again played a huge role in 2016. Social media allowed companies to promote partnerships with charities and events. Creative point-of-sale materials and hashtag campaigns encouraged consumers to share branding and bottles on social media. THE MILLENNIAL MARKET Wine brands remain keenly focused on Millennials—and for good reason. Research WINE FAST TRACK BRANDS (000 9-liter cases) '15/'16 Brand Supplier 2013 2014 2015 2016p % Change Bota Box DFV Wines 2,517 3,054 3,913 5,055 29.2% 14 Hands Ste. Michelle Wine Estates 1,374 1,662 1,848 2,032 10.0% Oyster Bay Delegat 468 549 629 693 10.2% Black Box Constellation Brands 3,410 4,015 4,440 5,380 21.2% Kim Crawford Constellation Brands 685 815 955 1,150 20.4% Meiomi Constellation Brands 355 500 790 1,080 36.7% Nobilo Constellation Brands 426 500 560 616 10.0% The Prisoner Constellation Brands -- -- 110 140 27.3% Mionetto Mionetto USA 438 499 550 610 10.9% Joel Gott Joel Gott Wines/Trinchero Family Estates 385 440 490 550 12.2% Apothic E & J Gallo Winery 1,120 1,670 2,450 3,010 22.9% La Marca E & J Gallo Winery 305 521 750 1,025 36.7% William Hill E & J Gallo Winery 295 325 358 402 12.3% Starborough E & J Gallo Winery 165 215 237 263 11.0% Whitehaven E & J Gallo Winery 72 100 125 139 11.2% Line 39 O'Neill Vintners & Distillers 143 166 196 218 11.2% Barone Fini Deutsch Family Wine & Spirits 88 107 124 137 10.5% Josh Cellars Deutsch Family Wine & Spirits 300 510 980 1,500 53.1% Seven Daughters Terlato Wines 146 180 205 230 12.2% Duckhorn Vineyard Duckhorn Wines 89 102 121 138 14.0% Chateau d'Esclans Shaw-Ross International Importers 50 76 118 200 69.5% Petite Petit Michael David Winery 49 73 100 37.0% Matua Treasury Wine Estates 176 267 314 346 10.1% Cupcake Sparkling The Wine Group 425 475 530 640 20.8% Source: The Beverage Information & Insights Group (p) Preliminary. 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS WINE WINE WINE WINE WINE WINE

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