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www.cheersonline.com 39 March/April 2017 • 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS WINE WINE WINE WINE WINE WINE from the Wine Market Council found that 36% of wine drinkers in 2015 were part of this generation. That percentage is likely to have expanded in the years since, as Millennials make more money and develop savvier palates. The Spanish sparkler Freixenet snagged a Comeback award for its growing sales after a temporary decline in 2013. The cava brand sold 590,000 cases in 2016 for a 5.4% increase over 2015—and Millennials are partly why. Freixenet focused on Millennials "throughout all our programs," explains Jane Scott, Freixenet USA vice president of marketing for imports. "We have invested behind social media and also experiential events." Millennials love customizable products. Freixenet's matte black bottle allows consumers to write on it with chalk. The black bottle also lends itself well to Halloween, "Millennials' favorite holiday," Scott says. To encourage this association, the brand offered sticker value-added packing (VAP) in 2016 WINE RISING STARS (000 9-liter cases) '15/'16 Brand Supplier 2013 2014 2015 2016p % Change Dark Horse E & J Gallo Winery 25 250 1,050 1,075 2.4% 19 Crimes Treasury Wine Estates 32 106 252 500 98.3% The Dreaming Tree Constellation Brands 323 385 480 500 4.2% Vin Vault E & J Gallo Winery -- -- 50 400 700.0% Chloe The Wine Group -- 97 205 290 41.5% The Federalist Terlato Wines 16 21 110 200 81.8% Ravage Constellation Brands 10 160 1500.0% Beso del Sol Sangria Beso del Sol -- 29 65 158 143.1% Mia Dolcea E & J Gallo Winery 85 140 145 155 6.9% Prophecy E & J Gallo Winery -- -- 34 150 341.2% HandCraft DFV Wines 123 136 139 143 2.9% Freakshow Michael David Winery 15 44 85 139 63.5% Cherry Blossom Cellars Bronco Wine Co. -- -- 17 130 664.7% Tom Gore Vineyards Constellation Brands -- -- 75 125 66.7% Rosatello Constellation Brands 20 80 105 115 9.5% Kung Fu Girl Constellation Brands 80 95 18.8% The Velvet Devil Constellation Brands 60 80 33.3% Carnivor E & J Gallo Winery 25 40 65 75 15.4% Strawberry Sparkletini Carriage House Imports 5 18 75 316.7% Alverdi Opici Wines – Market St. Spirits 49 53 63 18.9% Piper-Heidsieck Champagne Terlato Wines -- -- 42 45 7.1% LaLuca Prosecco Opici Wines – Market St. Spirits 17 25 38 52.0% Opici Sangria Opici Wines – Market St. Spirits 28 33 36 9.1% Sangria LOLEA Bodega & Co. 1 14 35 150.0% Flat Rock O'Neill Vintners & Distillers 1 7 20 35 75.0% Gran Passione Winesellers 7 25 27 32 18.5% Saldo Constellation Brands 25 30 20.0% Saved Constellation Brands 25 30 20.0% Columbia River Landing Bronco Wine Co. -- 6 23 24 4.3% Liberated Jackson Family Wines -- -- 19 24 26.3% Le Charmel Winesellers, Ltd. 1 2 12 22 83.3% Verdi Rosa Carriage House Imports -- -- 16 20 25.0% Boom Boom! Constellation Brands 18 20 11.1% Chateau Smith Constellation Brands 18 20 11.1% Eve Constellation Brands 18 20 11.1% Source: The Beverage Information & Insights Group (p) Preliminary. 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS WINE WINE WINE WINE WINE WINE