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www.cheersonline.com 40 • March/April 2017 that allowed people to "costumize" their bottles. This generation also enjoys experimenting across brands, varietals and countries—but at value-driven price points. They're both adventurous and price-conscious. But it's important to remember that wine drinkers are more than just Millennials, points out Todd Nelson, marketing and communication manager for Winesellers. The company's Gran Passione wine brand won a Rising Star award for its growth since launching in 2013, including an 18.5% increase in volume to 32,000 cases in 2016. "The Gran Passione range fi ts into the value-driven niche geared towards Millennials, but also doesn't alienate generations before them," he says. So where's the generational overlap? Nelson explains: "In the current market, most consumers are attracted to fruit-forward wines with price and authenticity being big factors in deciding what to buy." AUTHENTIC, ORGANIC, AND UNIQUE "Authentic" is a quality that now appeals to a wide swath of wine drinkers. On one hand, this is due to the craft movement that's also defi ning beer and spirits. On the other, in the age of handheld digital devices, consumers can instantly look up anything online. That means that big brands can no longer fake small-batch authenticity—though that doesn't keep some from fudging the defi nition of "craft"). Wines had success in 2016 by being genuine and unique. 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS WINE WINE WINE WINE WINE WINE WINE ESTABLISHED GROWTH BRANDS (000 9-liter cases) '15/'16 Brand Supplier 2013 2014 2015 2016p % Change Barefoot Cellars E & J Gallo Winery 15,870 17,150 18,700 19,504 4.3% Woodbridge by Robert Mondavi Constellation Brands 8,970 9,150 9,300 9,750 4.8% Liberty Creek E & J Gallo Winery 2,650 3,010 3,475 3,940 13.4% Kendall-Jackson Jackson Family Wines 3,200 3,243 3,387 3,424 1.1% Ménage à Trois Trinchero Family Estates 2,204 2,474 2,625 2,810 7.0% Ruffi no Constellation Brands 900 1,025 1,130 1,250 10.6% Barefoot Bubbly E & J Gallo Winery 940 1,150 1,170 1,190 1.7% J. Roget Constellation Brands 706 777 850 920 8.2% Mark West Constellation Brands 800 842 855 910 6.4% Taylor Dessert Constellation Brands 808 814 820 840 2.4% Real Sangria (Cruz Garcia - Real) Shaw-Ross International Importers 550 560 585 611 4.4% Simi Constellation Brands 540 550 590 600 1.7% Noble Vines DFV Wines 406 463 549 556 1.3% Decoy Duckhorn Wines 252 332 406 480 18.2% Source: The Beverage Information & Insights Group (p) Preliminary. Wine Supplier of the Year: Constellation Brands '15-16 Brand 2016p % Change Woodbridge by Robert Mondavi 9,750 4.8% Black Box 5,380 21.2% Clos du Bois 1,930 10.0% Ruffi no 1,250 10.6% Kim Crawford 1,150 20.4% Meiomi 1,080 36.7% J. Roget 920 8.2% Mark West 910 6.4% Taylor Dessert 840 2.4% Nobilo 616 10.0% Simi 600 1.7% The Dreaming Tree 500 4.2% Ravage 160 1,500.0% The Prisoner 140 27.3% Tom Gore Vineyards 125 66.7% Rosatello 115 9.5% Kung Fu Girl 95 18.8% The Velvet Devil 80 33.3% Saldo 30 20.0% Saved 30 20.0% Boom Boom! 20 11.1% Chateau Smith 20 11.1% Eve 20 11.1% Source: The Beverage Information & Insights Group (p) Preliminary. 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS WINE WINE WINE WINE WINE WINE