Cheers

Cheers Mar/Apr 2017

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

Issue link: http://read.uberflip.com/i/808089

Contents of this Issue

Navigation

Page 42 of 59

www.cheersonline.com 43 March/April 2017 • March/April 2017 • 43 March/April 2017 • March/April 2017 • 43 March/April 2017 • March/April 2017 • 43 March/April 2017 • 43 March/April 2017 • March/April 2017 • March/April 2017 • 43 March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • March/April 2017 • 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS WINE WINE WINE WINE WINE WINE Oyster Bay sauvignon blanc is becoming part of popular wine culture," Fox explains. "Premiumization as a trend seems here to stay, with the growth of $10-plus wines." Of course, all the trends in the world wouldn't be worth a penny without the right operating partners. Fox makes sure to point out that Oyster Bay's rise is a "shared success that couldn't be achieved without our committed distributor, retail and on-premise partners." POSITIVE PARTNERSHIPS A number of wine brands in 2016 partnered with outside organizations and charities for win-win relationships. Segura Viudas continued its sponsorship of the U.S. Bartenders Guild, working with the group on national and local on-premise programming. Every little bit helps with promoting wine brands. The Freixenet- owned Segura Viudas won a Comeback Award in 2016 for its 8% growth to 270,000 cases, helping revitalize the brand after declines and fl at sales from 2012 to 2014. 14 Hands continued its partnership with the Kentucky Derby. This included the limited-release Kentucky Derby Red Blend—plus plenty of related promotions. The relationship "continues to be a great asset," Kloster says, "providing content for social media, as well as fantastic retail displays leading up to the race." Q&A: VERDI ROSA AND STRAWBERRY SPARKLETINI Tapping into the sparkling trend, Both Verdi Rosa and Strawberry Sparkletini won Rising Star Growth Brand Awards in 2017. Verdi Rosa grew 25% to hit 20,000 cases while Strawberry Sparkletini increased a whopping 317% in achieving 75,000 cases. We spoke with Michael Arons, director of marketing and brand development for Carriage House Imports, about the recent success of these brands. Cheers: What industry trends are most impacting sales of the brand right now? Michael Arons: The sparkling category continues to grow; however, the popularity of value-priced proseccos and moscatos threatens our marketshare. Fortunately, we are able to fi nd a unique way to capture the value- price sparkling market segment with our unique fl avor extensions. Cheers: What on-premise marketing programs and activations in 2016 led to your brand's success? MA: In 2016 we provided on-premise accounts with the opportunity to enhance their brunch menus with "fl avored" brunch Mimosa offerings. In addition to the standard Verdi-mosa we now offer delicious Strawberry mimosa opportunities. Our catering hall business has also evolved and Verdi Rosa— our sparkling rosé—has proven to be a very popular summer addition to catering-hall house sparklers. Cheers: What marketing programs and activations do you have planned for 2017 to build on the brand's growth? MA: Our consumer advertising campaigns will continue to focus on Strawberry Sparkletini and Verdi Rosa during the summer months. We plan on utilizing consumer advertising vehicles such as social-media targeting, digital outdoor displays, digital couponing and attractive in-store merchandising displays. Key seasonal sampling programs are extremely important initiatives that we will continue to pursue with our biggest chain partners. WELCOME TO THE HALL OF FAME This year, six spirit brands won their 15th Growth Brands Award, making them eligible for induction into the Growth Brands Hall of Fame. The winners include: Hennessy Patron Remy Martin Bombay Sapphire Svedka Sauza Each Hall of Famer will receive a full profi le in the June issue of Cheers and be honored at the Growth Brands reception during the WSWA Convention. This year's six inductees join a select group of brands that have entered the Growth Brands Hall of Fame since it was created in 2015: SPIRITS Burnett's Vodka Captain Morgan Crown Royal Johnnie Walker Ketel One Maker's Mark SKY Y Vodka WINES Chateau Ste. Michelle J. Lohr Estates BEERS Blue Moon Corona Extra Corona Light Dos Equis Modelo Especial Pabst Blue Ribbon Pacifi co Shiner Bock Stella Artois Yuengling Keep an eye out for the full write up of the Hall of Famers in the June issue. 2017 GROWTH BRANDS 2017 GROWTH BRANDS 2017 GROWTH BRANDS WINE WINE WINE WINE WINE WINE

Articles in this issue

Links on this page

Archives of this issue

view archives of Cheers - Cheers Mar/Apr 2017