Sign & Digital Graphics

May '17

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S I G N & D I G I T A L G R A P H I C S • May 2017 • 15 Stratacache Acquires LIFT Network Dayton, Ohio-based Stratacache, a digital signage and content distribution solutions provider, announces the acquisition of the LIFT Network from San Jose, California-based Verifone. According to Stratacache, LIFT is an interactive upsell platform located in convenience stores nationwide. Its technology is used at the point of sale. Using basket information and shopper behavior, a touchscreen at the checkout displays relevant offers based on real-time transaction data, allowing the cashiers to offer "plus one" sales to the customer. The touchscreen displays offers relevant to that customer based on real-time transaction data. This, according to the company, has resulted in increased sales of 9 percent to 65 percent. LIFT has 3,500-plus screens that deliver 64 million impressions at the country's leading convenience store retailers. LIFT will become a part of PRN, Stratacache's flagship retail media company. Sun Chemical Acquires RJA Dispersions Parsippany, New Jersey-based Sun Chemical, a manufacturer of printing inks, coatings and pigments, announces the acquisition of Hudson, Wisconsin-based RJA Dispersions LLC, a maker of pig- ment and particle dispersions for a variety of digital ink types. RJA Dispersions' products are primarily used for UV-cure, eco-solvent and aqueous inkjet inks. RJA Dispersions will become part of Sun Chemical's perfor- mance pigments' digital business unit led by Peter O'Loughlin. As the director of digital, O'Loughlin will lead the RJA Dispersions inte- gration and be responsible for the global growth of the combined product portfolio of this business unit. "This is an excellent bolt-on acquisition for our global pigments business and will immediately expand our product offerings for this growing market segment," says Myron Petruch, president of Sun Chemical performance pigments and executive officer of Sun Chemical's parent company, DIC Corporation. "This acquisition supports our strategy of continuing to expand our global pigments business into sustainable high growth, high value product lines and markets." Print, cut, show it off. Higher quality, integrated contour cutting, silver ink for metallic effects – all combine on the Mimaki CJV300 Series to produce distinctive presentations from labels to store fronts. mimakiusa.com/CJV300 Mimaki_CJV300_H.indd 1 3/9/17 4:45 PM

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