Sign & Digital Graphics

May '17

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16 • May 2017 • S I G N & D I G I T A L G R A P H I C S Exclusive Coverage: Avery Dennison Invests $3 Million in Wrapify B Y T O N Y K I N D E L S P I R E Mentor, Ohio-based graphic films manufacturer Avery Dennison has invested $3 million in San Diego-based Wrapify, which pays drivers to have their cars wrapped with an advertising message. This is the largest investment for Wrapify since it raised $3.1 million in seed money in order to launch in 2015, accord- ing to CEO James Heller. This will help the company hire the necessary sales force to go from the 29 cities it currently operates in to being in the top 50 largest metropolitan areas by the end of 2017, he tells Sign & Digital Graphics. "We leverage Avery Dennison films—we do all the prints and pre-press production, all of the design, all of that stuff happens in-house at Wrapify—and we leverage our network of certified installers to actually do the installs on the vehi- cles," says Heller. A shop must be Wrapify-certified to do business with his company, Heller says, and that would be on top of other required certifications that the shop has already earned, including Avery Dennison certification. Bill Podojil, senior business director for Avery Dennison Graphic Solutions, North America, says he wasn't sure how others in his company would react to investing in Wrapify, given that it's a bit different than the types of investments Avery Dennison makes. More typical, he says, would be its recent buyout of Hanita Coatings, an Israel-based pressure- sensitive materials manufacturer that makes specialty films and laminates. But the Wrapify investment makes sense for several reasons, Podojil says: it helps spread wraps further and further out into the marketplace (using more and more Avery Dennison film), and it allows wrap shops to draw from another revenue stream. And ultimately, Podojil says, it's good for consumers as well. So far Wrapify has signed up more than 42,000 drivers coast to coast, Heller says. For more information on Wrapify, visit Almo Professional A/V Unveils Hospitality Division Maryland-based Almo Professional A/V, a distributor of profes- sional audio and visual equipment, announces its new Almo Hospitality Division. The company's new division will provide clients with a cus- tomized combination of expertise, products, services and support for the hotel and lodging industry. It will enable inte- grators and resellers serving that market to equip every major area of a hotel, ranging from guest rooms and common areas with comprehensive AV to restaurants, bars, ballrooms and meeting rooms. The Almo Hospitality Division will host a conference for hos- pitality resellers and integrators in conjunction with the Almo E4 AV Tour, a traveling event that incorporates AV education, workshops, new products and networking. It's being held in Chicago on March 21 and in San Jose, California, on April 18. The conference features a keynote session on the future of smart buildings and hotels, plus a full day of hospitality-dedicated sessions led by Samsung, Steven's Digital, Comcast Business Solutions, TeleAdapt, Kube Systems and more. Principal LED CEO Named Small Business Person of the Year San Angelo, Texas-based Principal LED, a manufac- turer of LED-based lighting products for the sign industry, announces that J. Bryan Vincent—the firm's partner and CEO, and a contributor to Sign & Digital Graphics magazine—has been named the San Antonio District U.S. Small Business Administration's Small Business Person of the Year for 2017. The U.S. Small Business Administration recognizes small business on a national and local level each year to signify the contribution and outstanding efforts of small business own- ers. The Small Business Person of the Year award is presented to an individual who exemplifies the true spirit of an entre- preneur. The nominees are evaluated based on the success of the business measured in sales, the increase in employment opportunity produced by the business, development and implementation of creative and innovative business methods, and the demonstration of potential long-term success of the business. Vincent launched Principal LED in 2010 with the vision of expanding the application of LED technology for signs. In other Principal LED news, the firm announces the rollout of its newly redesigned website ( The com- pany says its new website was reworked in order to expand product spec availability, provide more powerful tools and calculators, improve navigation, and to expand news and resources. The interface and navigation tools have also been upgraded.

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