Sign & Digital Graphics

May '17

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S I G N & D I G I T A L G R A P H I C S • May 2017 • 21 According to Edward Garcia, the building's Director of IT, the display's size and vibrancy have helped turn the area into a meeting spot where students and the public can catch up on university and national news. "We knew there was an opportunity to create a true community space here," Garcia said. "There is a pretty generous seating area outside where people can relax, interact and do work, and it's right in front of this massive eye- popping digital display. Part of the Law School's mission is to engage the community to educate them about the legal system, so we've used it to detail aspects of the law and share legal news updates. Because this intersection gets so much foot traffic—it leads to other campus buildings and is right across from student dorms—it's also a valuable place to show things like election night newscasts and the presidential inauguration. It's highlighted on tours now, and it is commonly used to display information about upcoming speakers, the school's law programs, and our generous donors." "One of the challenges of this west-facing space was the intense sunlight that pours in during the afternoon," Jonson continued. "It was necessary to find a technology that could remain vibrant in that environment, and there aren't many. This NanoLumens display can literally outshine the Arizona sunset with 1,800 nits of brightness! The other design challenge was creating a seamless 90-degree turn in a display, and that's simply not possible with any other technology I know of. The last thing is that it needed to look great from near or far, for people inside or outside the building, so it was built with a four millimeter pixel pitch design that kept the cost in line with competition." While the ability to be extremely bright was definitely a requirement, the display doesn't need to be bright all of the time. To ensure that the screen isn't too bright during the darker parts of the day, NanoLumens provided a sensor that constantly measures ambient light and communicates with the display's software to adjust brightness automatically. The Level 3 AV team also installed a digital signage PC to control the videowall, which allows ASU to display any type of graphic or video, and split the full display into as many separate "windows" as they need. In fact, the single display is almost always used as at least two separate windows, with the main widescreen side presenting one video feed, and the section around the corner showing another feed. So far the display is being used to present HD images and video, campus information and advertisements, often with a ticker feed for important news. SDG

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