Sign & Digital Graphics

May '17

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S I G N & D I G I T A L G R A P H I C S • May 2017 • 23 3) Provide a timely estimate. Customers can be impatient, especially when on a tight deadline, and if another sign shop provides an estimate before you, it gives your competitor a chance to establish the relationship, build trust and look more professional. But if you can deliver an estimate that fits the prospect's budget and needs before any competing shops, you made it easy for the prospect to move forward with the contract. 4) Ask for the sale. This may seem like obvious advice, but you'd be sur- prised how many salespeople skip this step out of fear of rejection or sounding too pushy. However, a simple question may be just what the prospect needs to close the deal. Signage projects are often deadline driven, so try asking your pros- pect, "In order to finish by your deadline, we need to start by XX date. Can we draw up a contract, so we can get started?" Not only does asking for the sale speed up the process but you also come across as a proactive business partnership, which can inspire confidence among your pros- pects. SDG Let Sign & Digital Graphics bring the industry's best products & deals straight to your inbox! Manage all of your email preferences in one easy location: DON'T HAVE TIME TO SHOP? VISIT WWW.SDGMAG.COM TODAY!

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