Sign & Digital Graphics

May '17

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30 • May 2017 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL RUNNING THE BUSINESS The Art and Power of Talking to Yourself But is it normal? You betcha! Vince DiCecco is a business training and development consultant and owner of the Acworth, Georgia-based business, Your Personal Business Trainer, Inc. He has been sculpting his sales, marketing and training techniques since 1979, and he has shared innovative and practical ideas on business management excellence for two Fortune 200 companies, the U.S. Coast Guard, and in seminars at past NBM Shows. Since 2003, he has been serving small- to mid-sized com- panies in their efforts to strive for sustained growth and market dominance. Contact him via email at vince@ypbt. com or visit his company website, www.ypbt.com. B Y V I N C E D I C E C C O Make it Your Business A hh, the brain—our own personal supercomputer. Hippocrates, the Greek physician, who it is widely believed to have penned the oath that doctors and healthcare profes- sionals take promising to practice medicine ethically, went on to write about the brain: "Through it, we think, see, hear, and distinguish the ugly from the beautiful, the bad from the good, the pleasant from the unpleasant. To consciousness, the brain is messenger." Did you know that you have more than 50,000 random thoughts whizzing through your brain each day? And, many of those thoughts have voices. Do you routinely talk to yourself? If your reply is "Who, me? I don't talk to myself," then guess what. You do, but perhaps you are reluctant to admit it. In the movies, people who carry on audible conversations with themselves are sometimes portrayed as lovable yet eccen- tric, mentally unstable or suffering from a serious disease—like Dustin Hoffman's character, Raymond Babbitt, in Rain Man. Yet, leading research scientists advocate that talking to one's self is perfectly normal as well as having phenomenal emotional benefits. A George Mason University study concluded that kin- dergarten-aged children who talk to themselves are more confident and participate more energetically during class activities. By chatting out loud with themselves, the study revealed, the self-talk kids were able to deal with their problems with a healthier perspective than their intro- verted counterparts. They were able to reflect introspectively upon their past actions, the resulting outcome, and could make positive "course cor- rections" going forward. So, since we all do it, to some extent, why not make a con- scious effort to become better at it? Your Own Captive Audience We all have an inner voice. Is yours an ally or personal demon? Do you realize that you say things to yourself you would never allow others to say to you? One could deduce that all outward successes start with the internal belief that one's actions will lead to success. Consider this analogy: A farmer consciously chooses to plant certain crops in a field. Imagine the field itself is the subconscious mind—it does not possess a will of its own and it must grow whatever seeds the farmer sows. " Men ought to know that from the brain, and from the brain only, arise our pleasures, joys, laughter and jests, as well as our sorrows, pains, griefs and tears." —Hippocrates

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