Sign & Digital Graphics

May '17

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34 • May 2017 • S I G N & D I G I T A L G R A P H I C S DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS Not sure where to start? An easy entry point might be as simple as a printer if you don't have one already in the shop. Rich Reamer, director of marketing for Canon USA, says that with 44-inch aqueous models available in the mid- $3,000 to $5,000 range, it's a relatively inexpensive starting point that offers lots of flexibility for indoor P.O.P. output— with some easy-to-use production soft- ware that's equally suited for seasoned designers. "We've come a long way in flexibility, and you can handle outdoor ink, latex or even process wearables," he says. "It's very easy to create outdoor banners or even print peel-and-stick signage like Fathead products—you just punch some holes and add grommets and your job is done. If you're just getting started, the cost per product is also pretty attractive —you can do a 24" x 36" P.O.P. sign for less than $20, and sell it for much more." Canon offers its Print for Pay guide- book to give smaller sign-making com- panies some ideas of the costs and oppor- tunities for larger-format printing. For those who feel like they're ready to take a bigger step, Reamer says Canon's Océ Arizona line of large-format flatbed UV printers can produce much larger out- door P.O.P. signage (including banners able to last six months), with dimensions as large as 98" x 120" and as deep as two inches thick. A free version of Canon's Poster Artist software (or a $395 pro version) also offers an easy starting point for creating shelf talkers and basic retail display for custom- ers, with a huge variety of templates for beginners. There's also a plug-in to allow direct output from Microsoft Office, for very easy output from documents. Oursourcing Your P.O.P. If an equipment investment is not in the cards for your business, you can also consider working with an estab- lished expert to outsource your P.O.P. jobs. Hartford, Connecticut's Merritt Graphics is one of the best-known vendors for printing commercial P.O.P. The digital advertis- ing revolution has also led to some enhanced oppor- tunities for sign makers hoping to get a piece of the ever-expanding and tremendously busy P.O.P. business.

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