Sign & Digital Graphics

May '17

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42 • May 2017 • S I G N & D I G I T A L G R A P H I C S WRAPS DIGITAL GRAPHICS Partial Vehicle Wrap Sales Sales tips for partial wraps Charity Jackson is co-owner of Visual Horizons Custom Signs based in Modesto, California. She has been in business since 1995, and has worked in the sign industry for over 20 years. You can visit her website at www.vhsigns.com. B Y C H A R I T Y J A C K S O N Let's Talk Shop S elling a customer a wrap job begins by asking a lot of questions. Through the process of interviewing the cus- tomer to determine their needs, we focus on how much of the vehicle will have graphics. Coverage will dictate price and will also determine the parameters of the design. Coverage Options Graphics on a vehicle are typically broken down as spot graphics, a full wrap or a partial wrap. Spot graphics can be individual cut letters and smaller printed graphics that are placed around the vehicle to create an effective advertisement, with minimal coverage. A full wrap, as the name implies, means complete coverage of the entire vehicle, with or without the roof. Shorter vehicles where the roof is visible and vehicles with sloping roofs are often also covered. Most of our full wraps on larger vehicles do not include the roof but the rest of the vehi- cle receives full coverage. A partial wrap is typically considered a wrap that covers 25 to 75 percent of a vehicle. This is a broad range and offers plenty of options for coverage that can also meet the client's budget. On one end of the spectrum we may just wrap the tailgate and add in some spot graphics. On the other end the coverage may be what we call a ¾ wrap and it covers the sides of a vehicle from the front doors, around the back. Gather Info As a paying customer, getting your vehicle wrapped can be a bit overwhelming for someone who has never checked into it before. We do our best to guide the customer through the process by asking them a lot of questions to help focus their intentions for the advertisement. We explain the coverage options first because this will typi- cally lead into questions about their budget for the project. We also discuss how long they plan to leave the graphics on the vehicle as this may dictate what materials we choose for the wrap. Another important question is what they hope to get out of the advertisement. Are they simply branding the vehicle to look professional or are they wanting to sell a product or draw atten- tion to a service with the wrap? The focus of the advertisement will often change how we plan out the graphics and coverage. Although we've done many partial wraps, on many different vehicle types, for this local company we've maintained a consistent look across the fleet.

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