Sign & Digital Graphics

May '17

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Page 49 of 104

S I G N & D I G I T A L G R A P H I C S • May 2017 • 43 Budget Very few of our custom- ers come in with an exact budget amount in mind. Often while discussing intentions for the adver- tisement we narrow down the coverage, which then deter- mines the price. Once we have a price range, the cus- tomer may add or subtract from there to meet the amount they can afford. Technically everyone really does have a budget, they just may not know it yet. A quick way to determine price ranges based on coverage is to have highlighted templates on hand that show coverage and pricing options. We keep a few sheets at the front counter for different sized vans to show coverage options, from spot graphics to a full wrap, and we note the pricing for each option. This is especially helpful for custom- ers who are just starting the wrap pro- cess and are gathering their own infor- mation. They may not be ready to get into specifics and by showing them the price range options you can quickly get them the information they need with- out spending too much time at the front counter. This company worked with a local design agency to create a brand. We carried this brand onto their vehicles by incorporating the honeycomb design and company logo into a partial wrap. Unique shapes and coverage options, that also incorporate the background color of the vehicle, can make partial wraps very effective. This van is a good example of a partial ¾ wrap that incorporates spot graphics on the doors to tie the van together.

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