Sign & Digital Graphics

May '17

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S I G N & D I G I T A L G R A P H I C S • May 2017 • 45 I had the opportunity to discuss the program a little with Wrapify co-founder James Heller. He indicated that "Wrapify is an ad platform enabled by technology," Heller says. "Our platform pays everyday consumer drivers to have advertising on their car, while providing ad brands with the data they need to track and measure campaigns." Heller noted that the advertisements are on the vehicles for a minimum of four weeks and a maximum of 52 weeks. He said that the average ad is on the vehicle for 12 weeks. The instal- lations are usually one vehicle at a time but Heller said that depending on a shop's capacity, they typically send multiple vehicles to a shop. Installers must be Avery Dennison, 3 M or PDAA certified at the minimum to be eligible for a Wrapify Certification. Heller says that installers can learn more about the program at http:// install.wrapify.com. SDG This partial wrap incorporates the company logo and colors while also finishing to a shape instead of a harsh line.

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