Sign & Digital Graphics

May '17

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Page 6 of 104

2 • May 2017 • S I G N & D I G I T A L G R A P H I C S M A Y 2 0 1 7 - V O L U M E 3 1 , N O . 8 Contents 6 The Long View Expanding branding By Ken Mergentime 8 In the Trenches The email game By Rick Williams RUNNING THE BUSINESS Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 22 The Sales Cycle Tips for shortening the cycle to win more business By Glenn Chambers 30 Make it Your Business The art and power of talking to yourself By Vince DeCicco PRINTING AND FINISHING Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 P.O.P. Printing New opportunities for satisfying commercial clients By Andy Stonehouse 36 The Digital Eye Blending layers By Stephen Romaniello WRAPS Covering the tools and techniques for creating, installing and selling vinyl wraps. 42 Let's Talk Shop Partial vehicle wrap sales By Charity Jackson 46 Wraps Projects What's being done in the field SPECIALTY IMAGING Covering a range of specialized imaging applications, tech- niques and new technologies. 48 Printing Glass Accents Turning glass and mirrors into a profit center By Bill Schiffner ©2017 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly plus an extra issue in July by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. DIGITAL GRAPHICSL DIGITAL GRAPHICSL DIGITAL GRAPHICSL Page 33 Page 48

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