Sign & Digital Graphics

May '17

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S I G N & D I G I T A L G R A P H I C S • May 2017 • 59 important elements to customers when they decide to place a sign order. Clients want projects done on time, and they want them done right. "The first word out of a customer is: 'How long is it going to take?' If you tell someone six weeks and someone else can do it in two weeks, it's a big difference," says Sciortino. And if speed wasn't enough, there are equally important elements of quality and accuracy to be considered. "Now we can do a four- or five-inch channel letter with the equipment we have—where years ago the lowest pro- file letters we could do is 12 or eight or nine inches," says Sciortino. "With the new equipment, you can do a nice small channel letter and put LEDs in there." This focus on accuracy also becomes relevant when a channel letter needs replacing. If a sign maker is doing a job by hand, it is much more difficult—and time-consuming—to manually travel to the project site, take a pattern of the sign, re-create and replace it. Wholesalers, on the other hand, can replace a part in a snap. "If I did a Wendy's sign 10 years ago and the 'W' breaks, the location might call me up to replace it," explains Sciortino. "We have that location on file, along with how many LEDs were used, the size, etc. All we have to do is go into the file, re- create the part and send it out there." Channel letter production has cer- tainly changed throughout the years. As Kane says, "You can use many different tools it all depends on your skillset." But with all of the new innovations on the market today, which can add value to a sign job, it's imperative to stay on top of the latest solutions. Kane warns, "You have to keep up with technology or you fall behind and become one of those dinosaurs." SDG Channel letters with backing board. (Image courtesy of LetterFab LLC) SDG_ACE_half_April2017.indd 1 4/3/2017 9:05:17 AM

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