Sign & Digital Graphics

May '17

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60 • May 2017 • S I G N & D I G I T A L G R A P H I C S T raditional signs are here to stay, but the industry is moving quickly toward more digital options. As that hap- pens, the cloud becomes increasingly important to managing all of the quickly changing content. Billboards are increasingly digital. When you walk into the center of Times Square, you are instantly awash in digi- tal advertisements. Even local fast food chains now use digital signs that are run through the cloud. The cloud makes it easier for one person in a data center to change the message on thousands of digi- Ahead in the Cloud Using cloud-based options gains steam for digital signage B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. tal signs at once. That is a huge achieve- ment, especially for larger companies with lots of locations. Robert Creasy, vice president of busi- ness development for DSA Phototech in Carson, California, says that cloud-based digital signage has opened up the indus- try for all types of business models. Some, like D S A Phototech, build the boxes that house the digital displays. Others design software and extensive networks to power the signs and others create and manage the content. Some companies try to do it all. But cloud-based signage isn't just user friendly; it offers extensive market- ing opportunities. That's because cloud- LED display at Staten Island Ferry entrance, Manhattan, NYC. (Photo courtesy of DynaSign) ELECTRIC SIGNAGE

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