Sign & Digital Graphics

May '17

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S I G N & D I G I T A L G R A P H I C S • May 2017 • 61 based digital sign makers are including cameras that collect all kinds of customer data, from the age and gender of those standing in front of a screen to gauging a customer's interest in certain items on a screen. Cameras in the units can "judge your reaction to things on the presale menu or see how you react to the menu screen or how long you look at the menu screen," Creasy says. "All of that is going to go through the cloud to whoever is collecting it. It is an accumulation of business intelligence, whether tracking the order itself, components of the order or camera specified." The technology was in its infancy just eight years ago, Creasy says. It was Digital Signage Display in Court House, North Carolina. (Photos courtesy of DynaSign)

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