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FOCUS PSB 18 • May 1, 2017 • Powersports Business www.PowersportsBusiness.com ATV PERCENTAGE OF ATV MARKET BY CATEGORY Years 2011-2016 AVERAGE ACCESSORIES SOLD ON NEW UNIT SALES BY REGION Multi-purpose, multi-purpose-2P and sport models sold in U.S. & Canada 134,869 new units, $24 million in accessory sales, $894 million in unit sales AVERAGE DOLLAR ATV ACCESSORY SALES PER NEW UNIT Trend: 15 Years, 2002 through 2016, U.S. & Canada Three ATV market segments: multi-purpose-2P, multi-purpose and sport 77% 76% 76% 76% 78% 19% 19% 19% 17% 17% 4% 5% 5% 7% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2012 2013 2014 2015 2016 MULTI PURPOSE SPORT MULTI PURPOSE-2P $81 $135 $172 $174 $225 $202 $128 $109 $167 $232 $252 $274 $227 $272 $46 $68 $47 $49 $50 $43 $49 $47 $44 $37 $0 $50 $100 $150 $200 $250 $300 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 MULTI PURPOSE MULTI PURPOSE-2P SPORT $269 $568 $603 $608 $643 $671 $872 $33 $173 $203 $173 $162 $166 $411 $0 $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 California Northwest West Midwest Northeast South Canada Average Accessory Dollars when an Accessory is Sold Average Accessory Dollars for all Units Montana, Wyoming and Colorado each expe- rienced a healthy increase in ATV accesso- ries. Combined, they averaged a 1.1 percent increase in accessory sales in 2016. Wyoming experienced the largest increase of all states, increasing nearly 2 percent when compared to 2015. With the exception of Colorado and Utah, the Western and Southwestern regions of the U.S. had the lowest performance in acces- sorized units, and thus, plenty of room to add lines to the P.O. Expectedly, California and Hawaii consumers add the least amount of accessories in North America. In Canada, dealers in Newfoundland and Labrador top the charts at 5.7 percent with the highest average percent of accessory sales at the time of unit purchase. Canadian consumers were the most consistent when adding acces- sories to their ATV in 2016. CDK CONTINUED FROM PAGE 14 Source: CDK Lightspeed See CDK, Page 19 CHART E CHART B CHART D