Issue link: http://read.uberflip.com/i/813630
26 • May 1, 2017 • Powersports Business MOTORCYCLE www.PowersportsBusiness.com all three MOMS locations were included," Wheeler said. "We had staff from all locations working the event, so customers had familiar faces, no matter which MOMS location they usually shop." Promotion included email blasts, Face- book, local radio and billboards. And importantly, friends and customers were encouraged to share information on the event by word of mouth. Timing was also a key consideration, as the MOMS Foxboro location is just down the street from Gillette Stadium, home of the New England Patriots. The event was scheduled for the last weekend of January in the middle of the two-week period between NFL conference championship games and the Super Bowl. After three weeks of intense preparation, including many late nights, the results were soon obvious. By 11 a.m. Saturday morning, there were more than 1,100 cars in the park- ing lot. The dealership collected feedback cards as guests departed, and Wheeler said that they "were thrilled to see what a great time everyone had." "This concept is a winner," Meservey declared. "We're going to have it again. We want more vendors, more PG&A, more finance options, more insurance options. We're going to work on the ease of parking," with shuttle service planned to the expo and back from off-site parking for next year's MOMS Win- ter Bash and Monster Sale. It's scheduled for Jan. 27-28, 2018. PSB Based in Pittsford, New York, David Wells has been a contributor to Powersports Business since its inception. MOMS CONTINUED FROM PAGE 24 Motorcycles of Manchester's inaugural winter sales open house rose from the ashes of a canceled regional motor- cycle expo that the dealership had exhibited at for years. Now, those customers all come to MOMS. Food trucks were brought into the warehouse to keep customers fed — and shopping longer. The MOMS event attracted about 1,100 cars in the parking lot, and there were just as many powersports products awaiting them inside the store's pre-owned warehouse.