Printwear

May '17

For the Business of Apparel Decorating

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For T-shirts, the traditional style that this market has relied on for so long is being seriously updated, especially for women," reports Marcus Davis, Hanes and Champion. He suggests looking for elements that provide additional interest and style, such as deep V- necks, heathers, distressed fabrics, heritage styles, and scooped hems. "As this market transitions to focus on elevated styles, you now see true-quality fashion T-shirts at a value," Davis says. "It's all about fabrics, textures, and great color. Softness is an important feature right now, as comfort moves beyond just fit. Elevated fabrications add another level to comfort, whether it's a tri-blend or an ultra-soft French terry." French terry, he adds, is continuing to enjoy its resurgence this season. A go-to staple in the female-focused category that absolutely fits the bill as far as stylish aesthetics paired with multiple applications go is the flowy dolman top. Says Next Level Apparel's Mark Seymour, "The dol- man style has become a fashion basic and is a must for almost every women's market segment." Above: Never slowing down in popularity, plaid styles will permeate every season's collections this year. (Image courtesy S&S Activewear) Below: Tri-blends, stretch, and performance features combine the best of lifestyle apparel and activewear, creating a new category of fashion performance. (Photo courtesy Hanes) 2 0 1 7 M A Y P R I N T W E A R || 51

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