May '17

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10 • RV PRO • May 2017 rv-pro.com R V M A N U F A C T U R E R S T ravel trailers have been one of the prime participants in and recipients of the RV industry's much-ballyhooed, post-recession recovery – and that growth extends to travel trailer toy haulers. Though representing just 5 percent of the total travel trailer retail market in 2016, travel trailer toy haulers continued their meteoric rise, as retail sales across North America by year-end totaled 13,678 units, or 89.76 percent above 2012 levels, according to Grand Rapids, Mich.-based market data firm Statistical Surveys (see Figure 1 on page 11). Travel trailer toy hauler sales for all of 2016 grew by 14.4 percent over 2015, slightly outperforming all travel trailer sales, which grew by12.3 percent over the same period, Stat Surveys data shows. (Of note: The toy hauler figure includes specialty units, such as horse trailers.) Perhaps to no one's surprise, industry titans Forest River (49.3 percent market share) and Thor Industries (25.4 percent share) continue to dominate the market in 2016, according to Stat Surveys. Forest River's top performing brands were XLR, Stealth and Work and Play, while Thor's top performers were Octane, Cyclone and Stryker. Eclipse RV's Attitude – No. 5 on the Stat Surveys' list – was the only model outside the Big 2 to crack Stat Surveys' Top 10 travel trailer toy hauler model list (see Figure 2 on page 13). Still, this segment of the market has seen a lot of movement in recent years, with multiple RV makers entering and exiting the The segment may not get as much recognition as its fifth wheel big brother, but trailer toy haulers are experiencing strong growth. Travel Trailer Toy Haulers on a Tear By Steve Bibler Forest River's XLR division claimed the No. 1 spot among the Top 10 top-selling travel trailer toy hauler brands in 2015 and the No. 2 spot in 2016. XLR's new Hyper Lite 26HFS floorplan (pictured) features a walk-through bathroom and a 14-foot garage. PHOTOS COURTESY OF ECLIPSE RV, HEARTLAND RV AND XLR

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