May '17

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rv-pro.com May 2017 • RV PRO • 11 market and current players jockeying for position (see Figures 3A and 3B on page 16). Notably, those non-Big 2 players – such as Eclipse RV, Pacific Coachworks, Genesis Supreme RV, and the now defunct Ever- Green RV – have slowly chipped away at Forest River's and Thor's travel trailer toy hauler market share. In 2012, Forest River and Thor owned an 82.4 percent share, but that percentage shrunk to 74.7 percent by the end of 2016. Meanwhile, travel trailer toy hauler sales are slowly gaining on those of fifth wheel toy haulers, traditionally the dominant player in the segment, Stat Surveys data shows. In 2012, fifth wheel toy hauler sales comprised 55.1 percent of the toy hauler market, while travel trailer toy hauler sales comprised 44.9 percent of the market. In 2016, fifth wheel toy hauler sales comprised 53.4 percent of the toy hauler market, while travel trailer toy hauler sales were 46.6 percent. Stat Surveys data shows another notable trend in travel trailer toy haulers: Price creep in the past five years, prompted by consumers' desire for more "stuff " in their toy haulers. Figure 1 Travel Trailer vs. Travel Trailer Toy Hauler Sales: 2012-2016* Year Total TT TT Toy Hauler TT Toy Hauler Sales Sales** Share of Total Market 2016 271,578 13,678 5.0% 2015 241,736 11,959 4.9% 2014 209,175 9,728 4.7% 2013 189,522 8,767 4.6% 2012 164,977 7,208 4.4% * The first column shows total travel trailer retail sales by all brands. The second column represents the number of travel trailer toy hauler retail sales for that year. The third column shows the percentage of the total travel trailer market that toy haulers accounted for in that year. ** Totals for this column include specialty units (horse trailers). Source: Statistical Surveys

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