RV PRO

May '17

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rv-pro.com May 2017 • RV PRO • 21 F or years, traditional towables – travel trailers and fifth wheels – have been like bread and butter to dealerships throughout the country. Yet toy haulers are figuring into the profit equation more often than not these days. At Best RV Center – one of the nation's biggest towable dealers – they're even outselling fifth wheels. "I always focus on toy haulers," says Naiel Ammari, owner of Turlock, Calif.-based Best RV. "All our brands help us a lot, but the one that's helped the most is the Attitude by Eclipse RV. I've been with them since they started in 2003 and I used to sell them when they were making just one trailer a week." One reason Eclipse is a favorite of Ammari's is the manu- facturer, also based in California, specializes in toy haulers. For another, Eclipse listens to the market and offers units in config- urations popular with his predominantly West Coast customers. Still, Ammari recognizes there are other appealing toy haulers available today; he's been a Keystone Fuzion dealer since the line debuted more than a decade ago, and in 2016, he took on the Dutchmen Voltage to supplement his Pacific Coachworks' Blaze'n and Forest River Sandstorm and Cherokee Wolf Pack toy hauler inventory. It was a successful strategy. PHOTOS BY JOAN LEE UNLESS OTHERWISE NOTED From humble beginnings, brothers Naiel (left) and Zee Ammari have built Best RV into a formidable dealership. Naiel focuses on purchasing, inventory management, accounting and sales while Zee oversees service operations. Located five miles south of Modesto, in Turlock, Best RV attracts customers from across California as well as nearby states. PHOTO COURTESY OF JOAN LEE

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