Boating Industry

May 2017

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18 | Boating Industry | May 2017 www.BoatingIndustry.com MARKET INTELLIGENCE 5 4 7 1 10 8 9 6 3 2 HOT SPOTS Ski/wake boat sales up 9.8 percent Sales of ski/wake boats were up 9.8 percent in the 12-month rolling period ending February 2017, ac- cording to Statistical Surveys, Inc. Ski/wake boat sales were particularly strong in the West, up 23.3 percent in Seattle-Tacoma, Wash., 12.6 percent in Phoenix, and 10.5 percent in Salt Lake City-Ogden, Utah. Sales were very strong in Charlotte-Gastonia, N.C., up 30.3 percent. In Texas, ski/wake boat sales were up 12.4 percent in Austin, 9 percent in Dallas-Forth Worth, and 4.5 percent in Houston. SAME-STORE SALES REPORT 7.8% 9.0% 29.5% 16.1% 3.5% PARTS DEPARTMENT 5.2% SALES NEW BOAT INVENTORY 5.3% SERVICE DEPARTMENT NET PROFIT 4.7% OVERALL USED BOAT INVENTORY March same-store sales were up 4.7 percent from the previous year. All categories were up in the 12-month rolling period. Service sales and unit sales were up 5.3 percent and 5.2 percent, respectively. Parts sales were up 3.5 percent. For more information on this report and other industry data, go to cdkglobalrecreation.com/dataservices Benchmark your performance against these fi ve marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. KPIs $1,254,673 through February 2016 $1,157,224 through February 2017 $3,878,565 through February 2016 $4,228,136 through February 2017 $-63,744 through February 2016 $-105,353 through February 2017 $422,603 through February 2016 $490,827 through February 2017 63.6% 15.1% 5.7% 17.5% 27.6% 65.3% 0% 10% 20% 30% 40% 50% 60% 70% Total personnel Total advertising Total floor plan interest Total semi-fixed Total fixed Total net operating profit SALES VOLUME % OF GROSS MARGIN SEARCH SCORECARD MOST-LISTED BRANDS During 2016, the brands with the most pre-owned boat listings created on Boat Trader, boats.com and YachtWorld were Sea Ray and Bayliner, just as was the case three years earlier. However, a great deal of change took place since 2013 among other brands, with the largest gains made by Beneteau, Yamaha and Cobalt. For more data from Boats Group (formerly Dominion Marine Media): www.boatsgroup.com/about-us/published-data YEAR RANK BRAND 2013 2016 2013 2016 Sea Ray 24,278 15,156 1 1 Bayliner 5,241 5,229 2 2 Beneteau 3,063 4,286 5 3 Jeanneau 2,204 3,544 9 4 Chaparral 3,198 3,414 3 5 Boston Whaler 3,064 3,334 4 6 Yamaha 1,414 3,022 20 7 Four Winns 2,391 2,505 8 8 Regal 2,500 2,481 7 9 Formula 1,945 1,947 11 10 YEAR RANK BRAND 2013 2016 2013 2016 Sea-Doo 1,056 1,922 33 11 Azimut 1,674 1,912 14 12 Carver 2,537 1,891 6 13 Grady-White 1,504 1,813 18 14 Crownline 1,696 1,808 12 15 Cobalt 948 1,807 36 16 Mastercraft 1,156 1,785 29 17 Sunseeker 1,615 1,780 15 18 Malibu 1,005 1,737 35 19 Fairline 1,275 1,705 23 20 Dallas-Fort Worth, TX 9.00% Salt Lake City-Ogden, UT 10.50% Seattle-Tacoma, WA 23.30% Houston, TX 4.50% Detroit, MI 13.50% Austin, TX 12.40% Los Angeles, CA 1.90% Charlotte-Gastonia, NC 30.30% San Francisco-Oakland-San Jose, CA 9.70% Phoenix, AZ 12.60% 1 2 3 4 5 Austin, TX 6 7 8 9 10 Sales were also strong in Detroit, up 13.5 percent.

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