FEATURE | HOSPITALITY
52 May-Jun 2017 meetings & conventions • mcmag-asia.com
Wyndham Hotel Group reinforces presence in
key South Korean and Indonesian markets while
keeping blue-eyed boy Vietnam on its radar
Words Esther Faith Lew
Wyndham Hotel Group is pushing
ahead with rapid growth in cities with
strong potential in MICE and tourism.
Brands such as Days Inn and Ramada
are already finding keen favour with an
Asian market adept at sniffing out good
value for money.
This move to reinvent and
reposition Wyndham Hotel Group's
16 brands has two goals: to provide
great value for money, and experiences
that guests will associate with the
brand – across its portfolio of hotels –
regardless of budget.
Leading the thrust for the region's
expansion is Barry Robinson, president
and MD, Wyndham Vacation Resorts
Asia Pacific & Wyndham Hotel Group
Southeast Asia & Pacific Rim. We look
at what the markets in South Korea
and Indonesia mean for Wyndham.
THE GRASS IS GREENER
IN INDONESIA
Robinson said Indonesia represents a
great opportunity for the group and
that brands such as Days Inn are well
known in the market for its global and
value-driven proposition. This demand
is spurred by Indonesia's growing
middle class.
"Our group's presence in the
country will comprise a ratio of 50:50
What's the
winning formula?
Left: Wyndham Surabaya's
lobby; top: Days Hotel Jeju
Seogwipo Ocean
