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EDITOR'S NOTE May-Jun 2017 1 meetings & conventions • mcmag-asia.com CHAIRMAN AND CHIEF EXECUTIVE OFFICER THOMAS L. KEMP CHIEF FINANCIAL OFFICER LISA COHEN PRESIDENT, TRAVEL GROUP ROBERT G. SULLIVAN EXECUTIVE VICE PRESIDENT, DIGITAL MEDIA THOMAS CINTORINO EXECUTIVE VICE PRESIDENT/GROUP PUBLISHER DAVID BLANSFIELD SENIOR VICE PRESIDENT/EDITORIAL DIRECTOR LORI CIOFFI SENIOR VICE PRESIDENT, EDITORIAL DIRECTOR ARNIE WEISSMANN SENIOR VICE PRESIDENT, HUMAN RESOURCES JANINE L. BAVOSO SENIOR VICE PRESIDENT, PRODUCT DEVELOPMENT & PRODUCTION ROBERTA MULLER VICE PRESIDENT, INFORMATION PRODUCTS GROUP SHEILA RICE VICE PRESIDENT, IT INFRASTRUCTURE AND OPERATIONS RICH MASTROPIETRO VICE PRESIDENT, DATABASE PRODUCTS ELIZABETH KOESSER Published by NORTHSTAR TRAVEL MEDIA SINGAPORE PTE LTD SINGAPORE 91 Bencoolen Street, #05-08 Sunshine Plaza, Singapore 189652 • TEL: (65) 6801 0450 FAX: (65) 6801 0469 BEIJING Room 024, Building 8, Qijiayuan Diplomatic Compound, No.9 Jianguomenwai Street, Chaoyang District 100600, China • TEL: (8610) 8532 3611 | FAX: (8610) 8532 5293 SHANGHAI Room 2553, The Headquarters Building, No.168 Central XiZhang Road, Shanghai 200001, China • TEL: (8621) 5179 8360 | FAX: (8621) 5179 8360 Head Office 100 LightingWay, Secaucus, N.J. 07094-3681 U.S.A. • TEL: ( 201) 902-2000 M&C/Asia ISSN 2424-8215 MCI(P) 004/09/2016 PPS 1871/11/2015 (025607) is published on a bi-monthly basis by Northstar Travel Media Singapore Pte Ltd, located at 91 Bencoolen Street, #05-08 Sunshine Plaza, Singapore 189652. All rights reserved. Please address all subscription mail to the above address. Alternatively, you can fax to +852 3020 5794 or go online at: www.meetings-conventions-asia.com/subscribe For reprints or copyright permission contact Wright's media at +877 652 5295 ext 102 or niademarco@wrightsmedia.comhttp://wrightsmedia.com/reprints/contact.cfm?magrid=3500 Printed by Times Printers Private Limited (L007/08/2015) es, sales performance. It has lots to do with M&E. In this issue, we look at incentive travel ideas and take several steps back to look at how sales performance ties in with the bigger picture of employee incentives and how this in turn dove tails into a planner's programme for events, team building activities, gala dinners and all the things that we love to talk about when groups travel overseas. The industry requires successful players to be great scientists and creative mavens at the same time. Designing event formats is as much about the technology used for onsite registration as it is about the pomp on stage. We speak to David Litteken, VP, Asia Pacific, BI Worldwide (pg 54) to find out how his organisation – a global engagement agency – is able to analyse employee compensation plans to design incentive travel programmes that pay for itself – by having the right employees on that programme. It's not just about being creative with ideas and being mindful of tight budgets. While this is a common bugbear among event organisers, there is no escaping the harsh facts that we are constantly being pushed to re-evaluate, reposition and reinvent our roles in the industry. So by adopting the mindset of behavourial economics, organisers will be able to justify their event spend and resource allocations. Now that we have the right framework in place, get inspired by the top 10 incentive travel ideas we have rounded up for you (pg 18) and start planning. Also, keep Bangkok (pg 44), Busan (pg 39) and Taipei (pg 30) on your radar as well for what's new and unique. I WELCOME YOUR COMMENTS. SEND EMAIL TO ESTHER.LEW@NTMLLC.COM Esther Faith Lew EDITOR-IN-CHIEF Let's talk about sales! A PUBLICATION OF NORTHSTAR TRAVEL MEDIA, LLC GROUP PUBLISHER Irene Chua Tel: (65) 6801 0451 | ichua@ntmllc.com EDITORIAL EDITORIAL DIRECTOR Yeoh Siew Hoon Tel: (65) 6801 0450 | syeoh@ntmllc.com EDITOR-IN-CHIEF Esther Faith Lew Tel: (65) 6801 0457 | esther.lew@ntmllc.com SUB EDITOR Vera Lye | veralye@gmail.com ASSISTANT EDITOR Lee Xin Hui Tel: (65) 6801 0453 | xinhui.lee@ntmllc.com CONTRIBUTORS Ken Ferreira, Catharine Nicol, Linda Spelling, Brittany Panter and Brooke Thio ART DIRECTOR Lim Bee Bee Tel: (65) 9750 8405 | bb.bbcreative@gmail.com SALES & MARKETING REGIONAL SALES MANAGER Kevin Ng Tel: (65) 6801 0459 | kevin.ng@ntmllc.com REGIONAL SALES DIRECTOR Ng Whey Whey Tel: (65) 6801 0460 | whey.ng@ntmllc.com MARKETING EXECUTIVE Rachelle Lee Tel: (65) 6801 0458 | rachelle.lee@ntmllc.com AD TRAFFIC AND PRODUCTION COORDINATOR Rena Koh Tel: (65) 6801 0455 | rena.koh@ntmllc.com IT & DIGITAL IT & DIGITAL OPERATIONS Ron Wee Tel: (65) 6801 0456 | ron.wee@ntmllc.com CHINA OFFICE GROUP PUBLISHER (China) Rebecca Zhang Tel: (8621) 5179 8363 | rebecca.zhang@ntmllc.com BUSINESS DEVELOPMENT DIRECTOR (Beijing) Shawn Li Tel: (8610) 8532 4021 | shawn.li@ntmllc.com BUSINESS DEVELOPMENT DIRECTOR (Shanghai) Roger Wang Tel: (8621) 5179 8360 | roger.wang@ntmllc.com EDITORIAL DIRECTOR Susan Li Tel: (8610) 8532 3611 | susan.li@ntmllc.com MEDIA REPRESENTATIVES HONG KONG/MACAU/TAIWAN ZAM International - Manna Ma Tel: (852) 9731 2090 | manna.ma@zamintl.com.hk INDIA MHI Communications - Smriti Khanna Tel: (9198) 1040 7483 | skhanna@mhi.com.hk JAPAN R Project Incorporated - Hiroki Fukunaga Tel: (81) 90 4958 0658 | hirokif@rprojectinc.com KOREA Young Media Inc - Keon Chang Tel: (822) 2273 4833 | ymedia@chol.com PHILIPPINES MM Media - Marie Monozca Tel: (63) 917 328 7658 | marie@mmprmedia.com AUDIENCE DEVELOPMENT AUDIENCE DEVELOPMENT DIRECTOR - ASIA Patti Mo | patti.mo@ntmllc.com DATABASE & FULFILLMENT MANAGER Zoe Chu | zoe.chu@ntmllc.com FINANCE ASIA FINANCE MANAGER Julia Tham | julia.tham@ntmllc.com

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