StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
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SCOTT SCHRADER, SVP/GM CONTROL STATES, DIAGEO NORTH AMERICA "Diversity: the art of thinking independently together." – Malcolm Forbes (American entrepreneur and prominent publisher 1919-1990) We live in a dynamic time. Today, control states are facing an unprecedented shift in demographics and consumer pref- erences. According to the latest U.S. Census data, Millenni- als have now surpassed Boomers as the largest generation. Meanwhile, the Department of Labor reports that women accounted for 56.7% of the U.S. labor force in 2015. Due in part to cultural shifts like these and immigration patterns, the face of America is quickly evolving. Today's consumer may pass on the chance to meet at a bar and prioritize the gym or on-demand TV. Apps and social media fuel instant discovery. Further still, cultural shifts impact legislation with some states legal- izing recreational marijuana – adding another lifestyle choice to a grow- ing menu. For our indus- try, the impact has been seismic and the effort to remain relevant is essential. Due to a changing demo- graphic and psy- chographic fabric of society, diversity of thought and cultural understanding enhances the likelihood of a connection with consumers. This prompts the question: How do control mar- kets respond to advancing diversity by leveraging an all-inclu- sive voice? Tapping into the rich diversity of thought among our stake- holders – such as employees, brokers, customers and the com- What does the future hold for the control states? And what developments shaped the past year? For insight into these questions, StateWays once again turned to industry executives. Throughout the year, the National Alcohol Beverage Control Association (NABCA) Board of Directors meets with the Industry Advisory Committee — a group of indus- try leaders from beverage alcohol suppliers — to address new and ongoing issues facing the industry and the control states. StateWays asks these committee members to participate annually in a virtual roundtable, in which they are invited to discuss accomplishments of the past year, challenges facing their industry and the future for the control states. The theme of the annual NABCA conference in 2017 is "Taking Advantage of Change," so we suggested that Industry Advisory Committee members consider that theme as a jumping off point for their comments. StateWays | www.stateways.com | May/June 2017 44 the ADVISORY COMMITTEE WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN WEIGHS IN