Features
12
Fully Matured
The fl avored vodka category is evolving.
By Thomas Henry Strenk
20
2017 Beverage Dynamics
Retailers of the Year
Honoring 15 of our industry's top retailers.
By Sarah Howlett, Jeremy Nedelka, Melissa
Niksic and Alex Van Abbema
41
Tequila at the Border
An update on the Mexican spirit.
By Jack Robertiello
44
The 2017 Growth
Brands Hall of Fame
Six spirits brands were inaugurated this year
for their long-term growth.
PG. 41
PG. 12
May/June 2017 • Beverage Dynamics 3
PG. 44
www.beveragedynamics.com
Volume 129, No. 3 • May/June 2017
Digital Edition
Exclusive
Beer Sales Best Practices
Understanding how to best merchandise
today's brews.
By Julie Johnson
C
reated in 2015,
the Growth
Brands Hall of
Fame honors
sustained growth in the
beverage alcohol industry.
Wine and spirit brands
inducted into the Hall of
Fame must have won at
least 15 Growth Brands
Awards, which have been
presented since 1997. This
year, six spirits qualified
for that honor by winning
their fifteenth award.
Winners were honored at the Growth
Brands Awards reception at the Wine &
Spirits Wholesalers of America Convention
in Orlando. A recap of that event will be
included in the July/August issue.
The following profiles of each brand
highlight what makes it stand out against
the competition. These six winners are the
best of the best, and we congratulate each
of them on their accomplishment. We hope
that younger brands, or established brands
closing in on their fifteenth win, will aspire
to one day join them in the Hall of Fame.
44 44 44 Beverage Dynamics • May/June 2017
www.beveragedynamics.com
GROWTH BRANDS
HALL of FAME
SIX SPIRITS BRANDS JOIN THE
