great way to improve the customer's awareness of
the Can-Am brand," said Leclerc. "Research and
development is another essential component that
benefits from our investment in racing."
Leclerc has seen firsthand the results from this
partnership between racer and factory and says
Can-Am uses this information to the improvement of their products.
"It's hard to replicate the aggressive inputs placed on a vehicle by a racer in Baja,"
said Leclerc. "SCORE racing itself is also a great marketing tool."
Leclerc also revealed that they are racing the Can-Am Maverick X3 as close to
stock performance as possible. He noted that customers envision their own X3
against the Can-Am factory teams. "The fun factor is a lot higher when people
can say the guy won with the same machine they own," said Leclerc. This close
proximity to production, he continued, means the input gathered from racing has a
more direct correlation to Can-Am products versus a unit that has been modified.
Leclerc emphasized that their Maverick X3 is a relatively new platform, but they
are already seeing successes by having the right people in place.
POLARIS FACTORY TEAM
Six months after the first Polaris Razor was introduced, the company developed
a racing team with Brandon Schueler of Jagged-X. "Our goal wasn't necessarily
to engineer and test our vehicles," said Scanlon. "Although racing definitely allows
us to learn more about our products, we simply want to support the lifestyle of
people who use our products."
FACTORY TEAMS
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