Summer 2017 - 83
www.turftrends.com
as we look to the future.
"Our members know who we
are but the most important
idea moving forward is that
we need brand awareness
from golf course builders
and superintendents,
groundskeepers, soccer
moms, erosion control
companies, landscape
architects, legislators,
lobbyists, developers,
homeowners, etc.," Kerfoot
said. "Our new logo should
help these groups visualize
what we produce."
Kerfoot's overall goal, and
one that was agreed upon by
others, was that the new logo
needed to be strong, classic,
colorful, withstand the test of
time, have a long shelf life,
and have the potential to be
a standalone icon that serves
as a bullet point on a website
and in collateral material and
literature.
The new TPI logo was the
preferred choice, not only
by the board and committee
members, but also by the
professional marketing
group at Sod Solutions that
designed numerous logos for
TPI's consideration.
www.turfgrasssod.org
