RV PRO

June '17

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rv-pro.com June 2017 • RV PRO • 15 "It's a more challenging market now. Customers demand more. The government regulations (on engine performance) are more demanding," Tiffin says. "This makes the diesel product more expensive. It gets more challenging for anybody building diesel pushers. We're all in the same boat." Customer tastes also are changing. "A lot of RVers are downsizing. They don't want to drive such a big coach," Tiffin adds. That being said, if industrywide sales are down again this year, it won't be by a lot, Tiffin figures, and his company will still earn its rightful piece of the pie. Tiffin says matter-of-factly, "We'll come out with our new floorplans and see what happens." Thor Motor Coach: Closing the Gap In 2010, Thor Motor Coach made a strategic decision to con- centrate on building fewer brands and leaving the high-end market ($450,000 and above) to someone else. The plan has worked to a "T," as TMC stood a solid No. 2 by year-end 2016 in the North American diesel pusher business, less than 4 percentage points behind Tiffin Motorhomes. TMC is "tightening the gap" on Tiffin with a quartet of models: Tuscany, its flagship model that debuted right before the reces- sion; the entry-level Palazzo, which debuted in 2010, the same Figure 2 Top Diesel Pusher Price Points in North America: 2016 Market Price Range .......................... Share $160,000-$170,000 ............. 4.98% $170,001-$180,000 .............. 4.27% $180,001-$190,000 ............... 5.40% $200,001-$210,000 ............ 10.28% $210,001-$220,000 .............. 6.74% $230,001-$240,000 .............. 4.23% <> $240,001-$250,000 ............. 8.17% $250,001-$260,000 .............. 7.31% $310,001-$320,000 .............. 4.66% $320,001-$330,000.............. 9.25% $400,001-$500,000 ............ 4.99% Subtotal .............................70.28% All Others ..........................29.72% Total ..................................... 100.00% Source: Statistical Surveys 800-405-2966 • info@trimlok.com • www.trimlok.com Corporate Offices 6855 Hermosa Circle Buena Park, California 90622 Midwest Manufacturing 1642 Gateway Court Elkhart, Indiana 46514

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