June '17

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rv-pro.com June 2017 • RV PRO • 23 Newmar introduces a smaller motorhome that doesn't sacrifice on the amenities and is designed with an eye toward the Millennial buyer. KISSIMMEE, Fla. – Never let it be said that a 50-year-old com- pany can't learn a little something new from the next generation. In fact, Newmar Corp.'s new release for model year 2018 – the New Aire motorhome – owes much of its makeup to things the company learned about the next generation of RVers during interviews it conducted at consumer shows over the winter. During the RV maker's annual dealer meeting at the Gaylord Palms Resort, dealers got their first look at the New Aire and other introductions to the 2018 lineup. Many associations and manufacturers have been talking about the increased importance of Millennials in the RV market, but with the New Aire, Newmar is putting the data into practice. Getting Away, But Staying Connected In partnership with market research firm Element 3, Newmar set out to find out what would attract Millennials into the motorhome market. First and foremost, connectivity was the most important topic. Millennials want to quickly and easily connect to the Internet even while away on trips. That ability was far more important to them than price and fuel economy. Other items on the wish list: • Ability to remotely monitor and control home elements • Ability to work remotely with the same technology and convenience they use at home • Ability to accommodate friends, guests and extended family • Millennials love to eat, but they want food quick and easy, meaning the RV kitchen of the future may need to look different • Millennials lean toward smaller vehicles, but don't want to give up any of the amenities found in larger motorhomes Many of these findings dovetailed into what Newmar was already working on. So, as a result, after 24 months of devel- opment, the company released the 34-foot diesel pusher New Aire in two floorplans, which also is 2 inches shorter in height than a Bay Star Sport motorhome. As with other 2018 Newmar coaches, the New Aire gives cus- tomers two options for WiFi. The Ranger WiFi allows them to access a nearby WiFi service and run multiple electronic devices. The new Winegard ConnecT, with a wireless subscription from Winegard, turns the motorhome into its own wireless hotspot. "I think the dealers realize that not only the Millennial gen- eration, but also some of the younger Baby Boomers, see that need for WiFi access in a motorhome was overdue," said John Sammut, Newmar vice president of sales and marketing. "Last year we sat down after this meeting and said, 'You can get mobile The New Aire takes into account many recommendations made during interviews with potential Millennial customers at winter consumer shows. Specifically, the 34-foot motorhome is smaller than other diesel pushers but still comes equipped with the amenities found in larger coaches. It also features ample storage space.

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