RV PRO

June '17

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52 • RV PRO • June 2017 rv-pro.com Expanded Cover-age Company representatives say the merger of ADCO Products and Covercraft creates shared efficiencies, more opportunities for R&D, and a chance to cross-pollinate products across industries. By Garrison Wells S ome mergers are just made to happen. It's like financial karma. So, it is no surprise that two companies – one-time California neighbors who played nice by staying off each other's business turf – ended up tying the knot. Pauls Valley, Okla.-based Covercraft Industries in December 2016 announced the deal, saying that it had added ADCO Products "to its stable of brands." The deal – characterized as a merger by company officials – creates "the largest branded cover manufacturer in the world and will allow the businesses to cross-merchandise existing products into each of their respective markets," the press release said. "We have a 55-year old company and a 62-year-old company, both father-and-son built with a lot of similarities and with the same type of culture, value proposition and integrity," says Morgan Ein, vice president of sales and marketing for the new company and general manager for ADCO. Ein formerly was president of ADCO. "We've always had a gentlemen's agree- ment to complement one another – rather than compete – so eventually joining forces was a natural fit." ADCO manufactures protective covers and related products for the RV industry. It also is the maker of Winnebago-branded covers. Covercraft makes similar products for the auto industry, such items as custom-patterned and universal-fit car covers, UVS windshield covers, floor mats, dash mats, bras and seat PHOTOS COURTESY OF ADCO AND COVERCRAFT A F T E R M A R K E T ADCO's Morgan Ein is pictured next to the company's RV Roof Cover when the product debuted at the NTP-STAG Expo event in February 2016. Covercraft was founded in 1965 and today is a leader in the vehicle cover segment.

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