June '17

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56 • RV PRO • June 2017 rv-pro.com A F T E R M A R K E T allows ADCO to capitalize on Cover- craft's wealth of time-tested fabrics and production methods. "Furthermore, we are very fortunate to have Mark Korros at the helm, former CEO to Pendleton Mills and former presi- dent of Samsonite Corp USA. Mr. Korros' leadership of the combined companies takes on a customer-centric approach and ensures that the family values of this com- pany will stand the test of time and deliver enterprise level results," Ein adds. Assimilation Progressing Smoothly Ein says the assimilation of the two companies has been relatively painless, which was helped by the fact that ADCO and Covercraft are so much alike. "I think it's really neat to see those common-core values in how we treat our employees and the service levels that we offer to our customers," he says. "ADCO is so similar to Covercraft that it makes the merger much easier, especially when you have those shared beliefs in how business should be conducted. Both companies have always taken the high road about how they operate and so the merger was seamless in regard to the culture and belief in how both companies should run." Ein, by the way, takes umbrage to those who see ADCO as merely a cover maker, a philosophy that will continue under the new deal. "I don't want it to be as simple as: We make covers," he says. "We are way beyond that. We are producing protection solutions for our customers to enhance their RV life- style – to prolong the life of those invest- ments that our customers are making." RVs, he says, are the second biggest investment that consumers make, aside from their homes. Protecting that invest- ment is no small deal. "When you look at an RV cover, let's say it is $300 and it's going to last three years. Then you look at the impact that it has to the RV, the value of the RV, to the sale of the RV, we're not having trans- actions with our customers, we're having interactions with our customers," Ein says. "It's just a different way of looking at busi- ness and I think that it brings the human element into what we do every day." In the meantime, there's a lot of educa- tion this new company needs to get out to consumers. Both companies, Ein says, are industry leaders and there are obligations that come with that position. "Part of that effort in being a leader of a product class is that we feel obligated to continue to educate our consumers and dealers as to the value of the products that we offer," he says.

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