RV PRO

June '17

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Samlex America Inc. Samlex free training webinars have proven to increase knowledge, confidence, and sales at the dealership. Call 1-800-561-5885 to schedule one at your convenience. WWW.SAMLEXSOLAR.COM T hink about it. Power runs through homes like water. Its ubiquity is often lost on people going off grid in an RV. That provides a challenge to RV dealers when it comes to educating their customers on the importance of off grid power. As a leading manufacturer of RV power products, Samlex America Inc. went to work with RV dealers across the country and created a program to provide a simple visual tool that is use- ful in helping the consumer understand their power needs. This important sell- ing tool, introduced over four years ago, is the Dealer Success Program. This North American company makes its impressive line of power products ac- cessible, affordable, and easily relatable. Many RV's on the lot are equipped to provide basic power needs, but the general public often doesn't think about power until they need it. When that discussion happens, Samlex sim- plifies the science for dealers and end users to select the right product for their power needs. "We make dealer success a possibili- ty by providing the highest level of ser- vice to the dealers and their custom- ers," says Samlex President Michael Hamanishi. "In partnership with our distributors, we're able to combine our collective knowledge and experi- ences along with product availability, selection and support to aid in a deal- ership's success." How Samlex did it was by utilizing the company's more than 25 years of market experience to create an educa- tional Dealer Success binder. Through a series of easy-to-follow graphics and icons, dealers can use this binder to explain to customers which products will fit their power needs by figuring out the duration of time dry camping and the appliances they're powering. The Dealer Success binder positions Samlex power products as a "talking point," says Hamanishi. "Now you're educating the general public. You can help customers understand what their needs are as opposed to telling them." The binder constantly evolves with new additions being sent, improving it. Updates are easily slotted into the ring binder. The binder also includes order forms for promotional items, all of which are free. Dealers can simply check-off the quantities needed, and it'll be shipped right away. Pair this along with free educational webinars offered by Samlex, the deal- ers become the experts, and a val- ued resource to their customers. The Dealer Success Program also includes POP displays and consumer takeaways. Samlex has over 20 representatives across North America who are avail- able to a dealership to support open houses, assist with training, displays, planograms, inventory selection and POP placement. The Samlex program builds this overall sense of involvement with customers. PA I D A DV E RTO R I A L Dealer Success the Samlex Way

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